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Facebook Ads Manager Reports Update Gives Advertisers More Control - Marketing Land

Facebook is following up on its recent efforts to streamline its ad products and revamp Page Insights with an update to Ads Manager Reports designed to make it “easier to use and more actionable.” The biggest change to Ads Manager Reports is the ability to select the ad metrics you want…

Market By Mobile Type: Device Targeting Comes To Facebook Ads - Marketing Land

…developers rejoice! Facebook has unleashed new targeting options that allow advertisers to target specific mobile operating systems and devices. This is very important to companies and developers who make platform specific applications. Advertisers can now push different ads to specific sets of…

Marketing Day: Facebook Ads Manager, B2B influencers & more - Marketing Land

…artificial intelligence (AI), you can now derive valuable real-time insights from inbound phone conversations.New features in the Facebook Ads Manager app make building ads on mobile easier Jul 16, 2018 by Amy Gesenhues The ad-creation tool has five new features, including the ability to include…

Marketing Biz: Predictive Analytics, Facebook Ads & Social Data - Marketing Land

…San Francisco-based ad tech startup Triggit. Since June, the company said, revenue has climbed 300 percent thanks largely to its participation in Facebook’s ad exchange. This is sort of a backhand compliment for Facebook’s platform. What it says to me is that normal ads weren’t that…

HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans - Marketing Land

…have expertise in — or time to spend researching. The HootSuite solution — called Facebook Ads — automates the Facebook ad creation process by analyzing posts by a user or Facebook Page and suggesting the best candidates for promotion. Users pick one of four objectives —…

Marketing Day: Mobile vertical video ads, Facebook canvas ads & more - Marketing Land

…often-neglected tactics that can give you an edge in a local market. Facebook’s web app-like Canvas ads can now run as organic Page posts Jun 20, 2016 by Tim Peterson Facebook will let Page owners use the interactive Canvas ad format for organic Page posts in a bid to get people to spend more time…