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Eyetracking Study Underscores Facebook's Mobile Ads Challenge - Marketing Land

…the performance of Facebook ads on the PC, smartphone and iPad in terms of visibility, time spent and ad recall. The firm found that ads on the iPad were generally the most successful, while mobile ads underperformed the PC and iPad. Source: EyeTrackShop Relative to Facebook ads on the PC people…

Facebook’s retargeted ads broadened to include rivals’ site, app visitors

Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on any site or app that lets Facebook track its audience, as well as people who like a relevant Facebook Page or interact with a relevant ad on Facebook. The change broadens Facebook’s Dynamic Ad

Facebook testing ads in Groups tab - Marketing Land

…further,” said Facebook Product Manager Melisa Tokmak in an email to Marketing Land. To take advantage of the ad placement, advertisers with access must select Facebook Feed and Group Feed placement options. Targeting capabilities for Groups tab ads remain the same as other ads. There are no…

Facebook's Premium Ads Getting More Automated - Marketing Land

…a Facebook salesperson — available on its self-service interface. Currently, self-service (read: smaller) advertisers can buy certain types of ads and sponsored stories, but others are limited to larger advertisers and agencies, who work directly with salespeople. Premium ad types include: ads

The most important thing to know about Facebook’s ad load problem - Marketing Land

…it means that Facebook’s ad load problem may not be much of a problem for long. Facebook may be running out of room for ads in people’s news feeds, but it’s starting to put ads in so many other places that while ad load on Facebook may be stagnating, ad load across Facebook Inc. is just beginning…

Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories - Marketing Land

…reports strong ad revenue. Facebook reported its average price per ad decreased 2 percent in the fourth quarter, with the number of ad impressions served across its platforms up 34 percent. Facebook chief financial officer David Wehner says impression growth was primarily driven by ads on Instagram,…

New Global Facebook Ad Places 'Missed Calls' On The Behalf Of Users - Marketing Land

…format would allow for communication without the cost. Businesses have also joined in on the missed call movement — and now Facebook Ads are as well. A new Facebook ad unit will place a missed call on the behalf of a user so then (the user) can receive a return call with all of the information…

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