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Facebook's Ad Network Challenge To Google Coming Next Week - Marketing Land

…story: Facebook Launches Atlas, Extending Ad Serving Reach Across The Web We initially wrote about this last month. Based on the company’s Atlas acquisition from Microsoft, “it promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that…

Facebook's Ad Creation Tool Redesigned To Add Simplicity - Marketing Land

Facebook has redesigned the Ad Creation tool adding a more streamlined, intuitive approach to creating ads. The biggest changes are layout based and give users a simpler path to creating their ads. The biggest change is the first step, the destination. Users can choose an external URL, page, domain,…

Facebook Ad CTR Up 17%, CPC Down 17% In Q1 [Nanigans Report] - Marketing Land

…be used as a proxy for the overall Facebook marketplace,” the report stated. The company also noted that advertisers using its software are adopting new Facebook ad products, spending 2.8 times more on video ads and 5.2 times more on multi-product ads this quarter than they did in the final…

Facebook Ad Exchange (FBX) Opens For Business With 16 Partners - Marketing Land

…Given that Facebook controls 25% of the display ad inventory on the internet, according to comScore, the availability of FBX is expected to have a significant impact not just on Facebook, but on the overall advertising ecosystem. “It is difficult to overstate the impact that Facebook Exchange will…

Adobe Report: Facebook's Ad Business Is Showing Continued Growth - Marketing Land

…of Facebook’s advertising business appear very solid according to Adobe’s first quarter Social Intelligence Report. Clicks on Facebook ads, ad impressions and click through rates are all soaring, both year over year and quarter over quarter. Clicks are up 70% (YoY) and 48% (QoQ), ad

Firm Claims 80% Of Facebook Ad Clicks Were From Bots - Marketing Land

…Limited Run isn’t happy with the results on recent Facebook ad tests, so upset they are planning on deleting their Facebook page entirely. The firm is claiming that only 20% of the clicks purchased could be verified. When analyzing the ad clicks Limited Run claimed that a whopping 80% of…

Facebook's ad policies revised to encourage inclusion and diversity - Marketing Land

…year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or credit-related ads. Today, the company is putting its ad discrimination policy into practice with policy updates, tools and further education. Policy updates Facebook is strengthening…

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