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How video makers are programming around Facebook’s ad breaks - Marketing Land

…that are eligible to carry mid-roll ads, or “ad breaks” in Facebook’s parlance, have started to adopt TV-style strategies on how to keep viewers’ attentions through an ad break, as well as their share of the ad revenue from those mid-roll ads. Facebook has a few requirements governing…

Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study] - Marketing Land

…of ad spend going to unpublished page post ads (Link, Photo, Video and Carousel Unpublished Page Post Ads), mobile install ads and external link ads that display in the right rail. Video Ad Usage Increases Nanigans says integrated call-to-action buttons and the visual format of Facebook video ads

Prepare to say goodbye to Facebook ad set budgets - Marketing Land

…and maximum spend limits at the ad-set levels. Facebook says that advertisers will set one central campaign budget for all ad sets, and it will “automatically and continuously” distribute budgets in real-time to top performing ads. The change will apply to existing campaigns as well,…

Facebook's Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers - Marketing Land

…revenue total came from Facebook’s advertising juggernaut, an increase of 67% over the same quarter in 2013. In short there are no signs of a slowdown for Facebook, which eMarketer expects to capture nearly 8% of global digital ad revenue, and more than 22% of mobile ad revenue this year.…

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