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Facebook Retargeting

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Infographic: How Retargeting Through Facebook Exchange Works - Marketing Land

…advertisers to “retarget” or show messages on Facebook to people who’ve been to their site. The folks at MDG Advertising have put together an infographic that explains the system, the basics of how Facebook Exchange (called FBX for short) works, and how retargeting ads appear both…

Advertisers' Spend On Facebook Retargeting Up 31 Percent YoY [Study] - Marketing Land

…just 1 percent. Addition Of Mobile Facebook Inventory Facebook enabled mobile retargeting through custom audiences last year, opening up cross-device retargeting. AdRoll found that when advertisers added mobile to their desktop retargeting campaigns on Facebook, impressions and click-through rates…

Facebook’s retargeted ads broadened to include rivals’ site, app visitors

retargeting to people checking out products on other brands’ sites and apps, as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on any site or app that lets Facebook track its audience, as well as people who like a relevant Facebook

Facebook Retargeting Partner Triggit Lands $6 Million In New Funding - MarTech Today

…on Facebook. Triggit will use the funds to invest in engineering and staff to support Facebook’s news feed retargeting capabilities that debuted in March and other new product developments. Triggit now claims to be the leading FBX retargeter with a reach of 1.1 billion monthly Facebook unique…

Marketing Biz: Gyft Cards, Ensighten Tags & Facebook Retargeting - Marketing Land

…allow businesses to retarget visitors to their websites when they next visit Facebook. For example, someone who checks out a a pair of shoes on a clothing site but doesn’t end up buying could see ads encouraging them to buy those same shoes next time they’re on Facebook. Retargeting lets businesses…

Facebook's site, app retargeting tool adds new audience filters

Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook started letting brands retarget people who visited their sites and mobile apps, the company is going to let them retarget people based on specific things they did on a…

CTRs 2X Higher When Retargeting On Facebook And The Web, Than Web Alone - Marketing Land

…Marin analyzed click-through rates when marketers retargeted on Facebook and the web compared to those who retargeted on Facebook only, they found that those retargeting on both channels saw somewhat higher CTRs than those retargeting on Facebook alone (0.09 percent versus 0.06 percent). This effect…

Kenshoo Brings Search Intent To Social Retargeting On Facebook - Marketing Land

…social retargeting. Kenshoo’s new Intent-Driven Audiences match clicks on search ads to audiences in Facebook. Kenshoo developed the solution with Facebook to allow advertisers to target users who clicked their ads on search engines like Google, Yahoo and Bing when they browse Facebook. A…

Facebook extends dynamic ad retargeting to real estate listings - Marketing Land

…airlines, and now realtors. On Monday, Facebook introduced a version of its Dynamic Ads product that enables realtors to retarget people who browse home and apartment listings on their sites or apps with ads on Facebook and Instagram. Facebook’s Dynamic Ads for Real Estate are as straightforward…