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Facebook Unveils Vision For Immersive Mobile Ads - Marketing Land

…It’s a work in progress; Facebook chief product officer Chris Cox emphasized during a presentation on the Cannes stage on Tuesday that he was showing off what mobile ads might look like on Facebook down the road. By bringing the mockups to Cannes, Facebook is able to get feedback from industry…

Facebook Announces New Action Measurement For Ads - Marketing Land

New action tracking for Facebook Ads will be arriving in the coming weeks. Simply put, tracking your Facebook ad dollars within the Facebook eco-system will get a whole lot easier. A wider variety of actions that occur on Facebook itself will now be track-able. Users will now be able to optimize ads…

Facebook tests desktop Pages redesign that drops right-rail ads

…super-important to Facebook’s business, considering that they’re desktop-only and Facebook’s audience and business is mobile-heavy. In the first quarter of 2016, Facebook’s desktop ad revenue grew by five percent year over year to $936.2 million, but its contribution to Facebook’s overall ad revenue…

Report: Facebook on lobbyist hiring spree - Marketing Land

As Facebook CEO Mark Zuckerberg considers whether to testify before a Senate committee next month, Facebook is reportedly adding lobbyists in an effort to help shape any new policies that may come out of Washington in the wake of the ongoing Cambridge Analytica scandal and Russian election meddling.…

Consumers Union Aggressively Challenges Facebook On Privacy - Marketing Land

…In particular, Consumers Union is taking aim at Facebook as the exemplar of practices that it believes should be made more transparent to consumers and/or reined in. The advocacy group took out a full-page ad (.pdf and above) critical of Facebook in the print version of Politico according to AdAge.…

Facebook Settles Litigation Over "Timelines" Trademark - Marketing Land

…executives. The founders registered the trademark Timelines. Later Facebook used a singular version of that term for its historical archive. The Timelines company offered to sell itself or the trademark to Facebook. Facebook declined, litigation ensued. One of the Timelines co-founders left,…

Report: Performance Targeting Coming To Facebook Ads - Marketing Land

…ideal world this update would include offline conversion tracking, much like an AdWords or AdCenter provide. However, all of the ad types that have shown the new targeting option have not featured external links, rather the promotion of Facebook pages and Facebook apps. Image courtesy of HasOffers.

Facebook will tell brands where ads appeared, demonetize certain content

…will be able to appeal Facebook’s decision. However, it’s tricky how Facebook will enforce its monetization eligibility standards against branded content. Since these are posts produced by a creator or publisher for a brand and paid for by the brand outside of Facebook, Facebook does not need to be…

Facebook Starts Verifying Popular Pages & Profiles - Marketing Land

…verified, as you can see on his profile: Facebook alerted Danny to the verification with an email this morning. Facebook says the blue checkmark will also show up elsewhere across the service, including in timelines and search results. In early 2012, Facebook launched a different type of account…

Facebook Upgrades, Expands Embeddable Posts To All - Marketing Land

…available for content from a handful of mainstream publishers. Now, public posts from any Facebook personal profile and/or Facebook Page can be embedded. Below is an example from our Marketing Land page on Facebook, showing a post from earlier today. And you’ll notice one of the new features:…

The video algorithm: Facebook vs. YouTube - Marketing Land

…footsteps, Facebook launched Facebook Watch and Facebook for Creators, its first significant investment to bring creators to the platform. But Facebook has many more challenges than YouTube as it pushes to monetize its video product. As a social media platform, Facebook emphasizes networks…