13 - 24 of 7245

Facebook

13 - 24 of 7245
Sort by: relevance | new-to-old |old-to-new
Previous |  Page  1  3 4 5 6 7 8 9 10  11>>  of 604 | Next

Facebook Announces Cost-Per-Action Bidding - Marketing Land

…mobile ads on Facebook are for apps. Facebook said there were some things still to be worked out, which is probably also true for a number of other ad unit types. While it’s premature today, we’ll quickly start seeing columns and posts that ask: CPC vs. CPA on Facebook, which one should…

What Facebook's 1.15 billion cross-environment users means

…aware that Facebook is trying to replace the cookie with the Facebook login as the dominant digital ad tracking and measurement mechanism, which is why it bought Microsoft’s Atlas ad server and opened up its own ad network. Facebook has been very loud about all of this. But Facebook thinks numbers…

Taking Advantage of Facebook Placements

Facebook is constantly rolling out new products and capabilities for advertisers. This makes the platform extremely dynamic, but it can also be hard to keep up with all the changes! One of the most major announcements in recent months is the introduction of placement targeting. Previously,…

Facebook Testing "Sponsored Results" For Facebook Search - Marketing Land

There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.” These results will allow advertisers to show up next to organic results and…

Read Receipts Added To Facebook Groups - Marketing Land

Facebook Groups have slowly been revived as a useful tool, especially for schools. Both groups for schools and group attachments were launched earlier this year. Each of these enhancements stepped up the value of Facebook for use in group projects, clubs and more. Today Facebook announced the launch…

Facebook Marketing: Decoded

…difference between Facebook and traditional search engine marketing becomes even clearer. To be blunt: search engine copy is not Facebook copy. What works in search will not necessarily work on Facebook. This can be a good thing, and an opportunity to flex your creative muscle. Facebook copy has to…

Facebook talks VR at Facebook F8 keynote - Marketing Land

Hello from F8, Facebook’s annual developers conference. It’s time for the day two keynote. Actually, it’s already happened now — our live blog is below, covering mostly about VR.

How To Take Advantage of Facebook Offers

…on Facebook. Offers can be beneficial to businesses both on and off Facebook. On Facebook, you can spread the word about your product or service to your fans, as well as to their friends. At the same time, you’re driving traffic off Facebook to your store or website and getting Facebook users…

Facebook Sponsored Results: An Under-Explored Opportunity

…six months ago, Facebook introduced yet another type of ad for advertisers to try: the Sponsored Result. Marketers can serve Facebook users searching for Pages, Applications, and such with ads in the Search bar. As Facebook says, the goal of Sponsored Results is “… help [Facebook users] better…

Facebook Likes Go Mobile - Marketing Land

…months ago mobile was one of Facebook’s weakest areas. Today it is one of their brightest and most promising sectors. Facebook has been beefing up its mobile presence with the purchase of Instagram, the integration to iOS6, the launch of App center & Facebook camera, and a heavy mobile ad…

Facebook removes agencies from Marketing Partners program

…closer contact with Facebook. Representatives for iProspect and 360i declined to comment on Facebook’s move. Representatives for MediaVest and Resolution Media did not immediately respond to requests for comment sent on Monday. In a blog post announcing the change, Facebook said the move would have…