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Facebook Launches Reactions Globally - Marketing Land

Facebook today is launching Reactions to all users, the company announced. Facebook Reactions, which have been in the works for quite some time, extends the Like button to allow people to express other reactions, such as Love, Haha, Wow, Sad or Angry. Reactions will appear on posts, giving users the…

How To Write Effective Facebook Ad Copy

Facebook advertisers is the ability to tailor their creative approach for every unique campaign, and the willingness to test a variety of different things. Putting in the additional time to create Facebook-specific copy will make the campaign much more successful, and ultimately, effective Facebook

How Facebook Messenger bot makers safeguard conversation

…that problem last month when Facebook opened up its messaging app, Facebook Messenger, to chat bots. One of the first bots to hit Messenger was Poncho, which tells you the weather in the voice of a computerized cat (It’s very internet). Rather than have Facebook’s computers automatically pass…

Facebook set to launch international ad campaign for Facebook Live - Marketing Land

…when a Facebook executive predicted that the News Feed will be “probably all video” in five years? That’s still a long way from happening, but the company most certainly wants its users posting more video — particularly using Facebook Live. To that end, Facebook is launching…

Facebook Changes Displayed Email Addresses To @facebook.com Versions - Marketing Land

…the user. The Facebook email addresses send email content directly to the Facebook Message inbox, something that looks nearly identical to traditional Facebook messages. Messages that arrive directly from email will show an envelope next to the timestamp. Standard messages from Facebook do not have…

Facebook Nearby: A New Reason For Local Businesses To Get On Facebook - Marketing Land

Facebook Nearby search results. Facebook recently announced that there are more than 13 million Facebook Pages, though that includes non-business categories like Community pages. Recent reports have suggested that as many as 70 percent of Facebook Pages are inactive — something that Facebook