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Why Facebook Buying TheFind Could Be Huge For Retailers, And Facebook - Marketing Land

…retailers and brand sites. Personalized recommendations driven by Facebook integration: TheFind started working with Facebook back in 2010 when it enabled users to see what products have Facebook likes by logging in with their Facebook credentials. Glimpse by TheFind (at glimpse.thefind.com/glimpse…

Doing Direct Response On Facebook: Using Facebook Pixels - Marketing Land

…sophistication of clients running Facebook ads. Standard Domain Ads Direct Response campaigns have existed on Facebook for some time. Key to measuring the success of those campaigns is the ability to track users once they leave Facebook, via pixels. And, the only Facebook ad that accepted pixels was…

Facebook To Businesses: It's Now Pay-To-Play For Facebook Offers - Marketing Land

…related ads to promote a Facebook offer to a targeted audience of fans and friends. Not only would this help Facebook monetize a popular feature, but also force businesses to experiment with Facebook Ads. Gokul Rajarm, director of product management for Facebook’s advertising and Pages…

Facebook Shares More Evidence That Facebook Video Is Really Big - Marketing Land

By now, there’s no doubt that Facebook is a major player in the online video world. Every day, Facebook users watch more than a billion clips on the social network. There’s evidence that Facebook is closing in on YouTube as the No. 1 place for marketers to post their videos. In October,…

Study: Only 1% Of Facebook Fans Engage With Brands On Facebook - Marketing Land

…analyzed the engagement of Facebook fans. The results aren’t great. Only 1.3% of fans actually engage with brands within Facebook. The metric used for the study is the “People Talking About This” metric, a number generated from users taking actions on Facebook. The research looked…

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