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Facebook opens search ads to all advertisers - Marketing Land

…out these ads more broadly,” said Facebook Director of Product Management Nipoon Malhatra. To have ads appear in search results, advertisers can either select “Automatic Placement” for their News Feed ads, or choose the “Facebook Search Results” placement in Ads Manager…

Facebook Pushes Back Against European Privacy Onslaught - Marketing Land

…that would instead remove one of the tools Facebook uses to stop automated programs from hacking into users’ accounts… In Germany… a regulator ordered Facebook over the summer to allow users to use pseudonyms as opposed to real names. Facebook has appealed the order in court, and argues…

EMarketer Lowers Its Facebook Ad Revenue Estimate - Marketing Land

…pegged Facebook’s 2012 revenues at $5 billion, but is now lowering that estimate to $4.23 billion — still about 34 percent higher than 2011 revenue. Emarketer says Facebook ad revenue will continue to grow, just not at the rate that it has in the past. The firm estimates Facebook’s

Facebook Buys Israeli Mobile Analytics Company Onavo - Marketing Land

…fairly easy to imagine how Facebook might use Onavo. One way is to improve the Facebook app experience in markets where people are operating on lower bandwidth networks or where data plans are more expensive. The obvious other use case is to provide Facebook marketers using with more insights…

Facebook Home Rolling Out Internationally Today - Marketing Land

Facebook’s new Android experience, Facebook Home, is launching outside the U.S. today. That’s according to Facebook’s Cory Ondrejka, who made the announcement today at the D: Dive Into Mobile conference. The international rollout is of the Facebook Home app only; the phones that…

Facebook Headlines Small Biz "Bootcamp" Summer Roadshow - Marketing Land

…finance, legal and accounting issues. Here’s the program: Facebook Workshops Getting Started: Start using Facebook for your business In–store Sales: Optimize Facebook to bring more people into your store Online Sales: Use Facebook to increase sales on your website Partner Workshops Intuit…

Facebook Phone? "Wrong Strategy" Says Zuckerberg - Marketing Land

…use,” he said. Things like the new Facebook iOS app will allow Facebook to be integrated more deeply into Apple devices and apps for that platform, while Facebook itself can do more to help deep Android integration. Is mobile a big priority for Facebook? You could say that Zuckerberg said…

Facebook Now Making $0.80 Per Mobile User - Marketing Land

…of overall Facebook revenue, advertising revenue and mobile ad revenue growth over the past year. The mobile ad revenue figure for Q2 ’12 is my estimate; Facebook had yet to start disclosing mobile ad revenue numbers at that point. All the other numbers are drawn from Facebook’s publicly…

Facebook adds gaming inside Messenger, News Feed - Marketing Land

There are a lot of things that people do outside of Facebook, but Facebook continues to incorporate more of those things into Facebook — like watching videos, shopping, reading articles and now playing video games. On Tuesday Facebook debuted a way for people to play arcade-style games by…

Norway Investigating Facebook Facial Recognition Tagging - Marketing Land

…also investigating Facebook facial recognition but has suspended its investigation and deferred to the Irish effort. Embedded below is the initial Irish privacy audit of Facebook, published in December 2011. It contains discussion of concerns regarding Facebook’s facial recognition policies…

Facebook Attribution now available to all advertisers - Marketing Land

…off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.”Why marketers should careThe free tool is powered by the Facebook Pixel and can report on campaigns across Facebook,

Facebook Announces "Local Awareness Ads" For SMBs - Marketing Land

…visited local Facebook Pages and looked at reviews before buying offline. Accordingly, the Gannett study argues that Local Awareness Ads should feature an attractive offer to boost their impact. As Facebook tries to encourage more of its 30 million Local Pages owners to become Facebook advertisers,…

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