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Facebook unveils Trip Consideration for travel advertisers - Marketing Land

Facebook or Instagram. This could help advertisers reach more travel-ready millennials, in particular. The company says 68 percent of millennials found ideas for their most recent trip on Facebook, and 60 percent found them on Instagram. Setup and recommendations Advertisers must have the Facebook

Facebook Wants To Power M-Commerce For Others - Marketing Land

…AllThingsD, which Facebook apparently confirmed, the company is testing — emphasis on that word — a new payments system in which consumers would use stored credit card data (on Facebook) to buy things on third-party mobile apps. Payment would be triggered using Facebook log-in…

Facebook adds new reporting for Click-to-WhatsApp ads - Marketing Land

Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp chat via the Facebook News Feed.Why marketers should careFacebook’s Click-to-WhatsApp ads offers marketers and advertisers a way to start a conversation…

Facebook Launches Opt-In Local Place Tips - Marketing Land

…meet Facebook Place Tips. Today Facebook introduced Place Tips, which offer a range of content, information and recommendations about places in the real world. The value is obvious. As with Foursquare Tips, Facebook Place Tips offer advice and information from the location’s Facebook Page and…

Report: Facebook Readies Local-Mobile Ad Offering - Marketing Land

Bloomberg is reporting that Facebook is preparing to launch a mobile-specific location-based ad product. According to the article Facebook has all-but-confirmed the offering, which the company has been testing for several months and shown to various clients and CMOs. This is apparently just one of…

Is Facebook Rewarding Fast Responses By Admins? - Marketing Land

A new message spotted in the wild appears to reward the fastest responding Facebook administrators. Select admins that responded to 90% or more messages within a 5 minute period “can turn on an icon” to let folks know that they are quick responders. The message specifically states:…

Report: Facebook's Timeline Is Killing Tab Engagement - Marketing Land

There’s been a lot of speculation about the impact that Facebook’s Timeline has had on business pages since their launch in late February and the full transition a month later. Some early reports said fan engagement was up on business pages, while other reports said the opposite. Now,…

Unifying Facebook Page Content & Ad Copy - Marketing Land

…types of ads on Facebook; the Page Post is just the most obvious. Any time your ads don’t match the tone of your page, you have a problem. So, how do you avoid this? The Benefits Of Unified Control One of the easiest ways to unite messaging across both Facebook Pages and Facebook Ads is to maintain…

Organ Donor Status Added To Facebook Timeline - Marketing Land

As hinted at yesterday, a life-saving new Facebook feature has been announced, Organ Donation. In a post from Mark Zuckerberg and Cheryl Sandberg announced the new timeline feature that allows users to share their organ-donation status with their friends. Users can add the date they became an organ…

Facebook's year of apologies (to marketers) - Marketing Land

…In reverse chronological order, here are the top 10 times Facebook owed advertisers an apology in 2018.1. Facebook Ad Manager goes down days before Black FridayOn November 20, three days before Black Friday, a number of Facebook and Instagram advertisers could not access ad campaigns, upload…

Apple’s anti-tracking tool restricts Facebook’s 'like' button-based tracking

…disable Facebook’s ability to track people who visit third-party websites that feature Facebook’s Social Plugins, such as its “like” and “share” buttons, a Facebook spokesperson confirmed on Monday. Since 2015, every time a person loads a page on a site that features one of Facebook’s Social…

Facebook Mobilizes The Like Button - Marketing Land

…app’s Facebook Page, or any Open Graph object within the app, and share on Facebook. The mobile Like Button works seamlessly with the Facebook account the person is logged into on their device, allowing people to Like any piece of content, while in your native app. In its post Facebook also…

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