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Eyetracking Study Underscores Facebook's Mobile Ads Challenge - Marketing Land

…subject of several questions on the recent Q2 Facebook earnings call. Facebook executives repeated several times during the call that they were being cautious about monetizing mobile so as to not disrupt the user experience. Source: Facebook Facebook is going to need to do something different with…

Facebook's Parse Tool Will Strengthen App-Developer Ties - Marketing Land

…a number of Facebook features/tools such as Facebook log-in. There was no product roadmap discussion at the whiteboard session. But, you can expect deeper Facebook integration into Parse over time. At the meeting, Facebook said that according to a study conducted by comScore, Facebook mobile app…

Apple Integrates Facebook Into iOS6 - Marketing Land

…to Facebook when going from app to app. Facebook integrated with numerous apps, such as Photos (post photos to Facebook directly from the app), GameCenter, Notification Center, iTunes and others. Facebook integrated with Siri, meaning you can speak Facebook status updates. Facebook integrated…

Facebook CMO Gary Briggs is retiring - Marketing Land

…time atop Facebook’s marketing organization, Briggs oversaw the company’s continued investment in TV advertising with its cross-platform campaign to promote Facebook Live in 2016, which followed the company’s initial foray into TV advertising in 2012. Most recently, Facebook debuted a campaign…

How Facebook is dealing with ads overcrowding the News Feed

Some time next year, Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook would need to cut back on the number of ads it sells. But instead, Facebook is finding places outside of the news feed to divert those ads, like Instagram,…

Facebook Home Arrives On Google Play - Marketing Land

…can’t run Facebook Home, The Verge notes that Facebook Messenger for Android has been upgraded to use “Chat Heads,” a major feature of Facebook Home. That makes it an option for those who want a taste of the full-blown app. Also out today is the HTC First, a Facebook Home phone sold…

Ads in Facebook Messenger are officially here - Marketing Land

…to simultaneously run on Facebook or Instagram, unlike a typical Facebook or Instagram ad. Coinciding with that latter limitation and with the sponsored messages roll-out, Facebook is officially opening up the ability for any advertiser to run an ad on Facebook that links to the advertiser’s…

Facebook Lookalikes go global with new update - Marketing Land

…in the Facebook Business section. According to Facebook, the reach, regularity and globalization of users position this as a very desirable feature: More than 1 billion people on Facebook are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook monthly…

Infographic: How Retargeting Through Facebook Exchange Works - Marketing Land

…to Retargeting on Facebook [Infographic]. Want to learn more about how FBX works? Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads is our real-life case study example, and you’ll also find background articles in our FBX / Facebook Exchange area of Marketing…

Facebook now officially showcases vertical videos in mobile news feeds

…little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a…

Facebook opens itself to measurement audit, gives brands more control

Facebook will offer up new measurements to give advertisers a more granular idea of how their display ads are performing, as well as new ad-buying options for their video ads that let brands be more precise about what they are paying for. For display ads running on Facebook and Instagram, Facebook

Facebook Rolls Out Lookalike Ad Audiences Globally - Marketing Land

…detect other Facebook users that match a given set uploaded to Custom Audiences. Essentially, Lookalike Audiences lets users amplify their uploaded lists by finding like-minded users. As of yesterday, this new feature is out for all Facebook advertisers and can be found in the Facebook Power Editor…

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