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Facebook Testing Mobile Ad Network - Marketing Land

…of Facebook,” a spokesperson wrote in an email. “We’ve been showing web ads off of Facebook on Zynga.com for a few months now and we think that showing mobile ads outside of Facebook is another great way for people to see relevant ads and discover new apps.” Facebook is…

Should Facebook Advertisers Be Conducting Click Fraud Audits?

…certain: Facebook has a PR problem to manage. Perhaps Facebook should better explain its proactive and reactive handling of click fraud — providing data to support claims of its efficiency. In the meantime, Facebook advertisers may want to verify the integrity of their Facebook advertising…

Facebook Rebrands "Nearby" As "Local Search" - Marketing Land

According to at least two recent surveys, Facebook — surprisingly — emerges as one of the primary places people look for local business information on the Internet. Last year, Facebook relaunched its mobile “Nearby” app feature. And now, the company has renamed Nearby.…

The Facebook Backlash Has Begun - Marketing Land

Facebook. Among them are the following: Those Millions on Facebook? Some May Not Actually Visit (about Facebook overstating its traffic) Facebook Is Using You (critical opinion piece by Chicago law professor about data mining on Facebook) Disruptions: Facebook Users Ask, ‘Where’s Our Cut?’ (Facebook

FTC Okays Facebook's Instagram Purchase; What's Next? - Marketing Land

…beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook. We…

Senate Hearing To Examine Facebook's Facial Recognition - Marketing Land

…has voiced concern about Facebook not including sufficient privacy protections in the tagging feature. In comments to the Department of Commerce, Franken has written that Facebook likely holds the largest privately held collection of face prints in the world. Facebook fully launched facial…

50 million Facebook user accounts hacked - Marketing Land

…On September 25, Facebook’s engineering team discovered a security vulnerability in the app’s “View As” feature that resulted in 50 user million accounts being breached. According to Facebook’s announcement, the attackers were able to steal Facebook access tokens from…

Facebook Search Graph To Impact Social Search - Marketing Land

…their Facebook presence in the context of search today. There’s no time like the present to prepare for the potential impact of Facebook search on the content of branded Facebook pages. Location-Specific Facebook Pages For the first time, marketers must think about optimizing their Facebook pages as…

Facebook Is Testing Topic-Based Feeds - Marketing Land

…sports, teams or players interest you?” — that Facebook will use to adjust what content it displays. Facebook is also giving people to ability to flag posts to indicate that they showed up in the wrong category: A Facebook spokesperson confirmed the test in an email to Marketing Land:…

Facial Recognition Company Face.com Acquired By Facebook - Marketing Land

…they’ve created a mobile app Klik that helps tagging friends to Facebook while on -the-go. The acquisition is a complete acquisition so the talent and the technology will now become part of Facebook. In 2010, Facebook successfully trademarked “Face” and this URL is a logical…

Facebook's Official WordPress Plugin Simplifies Social Sharing - Marketing Land

Looking to integrate Facebook into your WordPress site? Well, now no third party plugins are required as Facebook officially launched the “Facebook for WordPress plugin.” Wordpress is the most popular publishing platform on the web to date, powering 16.6% of the web. The plugin allows…

Facebook Adds Super Bowl Ad Targeting Segment - Marketing Land

Marketers using Facebook for their 2015 Super Bowl campaigns have a new weapon in their arsenal. Facebook announced today a “Big Game” targeting segment that enables advertisers to reach people based on real-time conversations related to the Super Bowl. Facebook said the segment will…

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