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4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands

…no surprise that online growth is top of mind for fashion brands. While almost every retailer has launched an e-commerce platform, certain retailers are quickly emerging as industry leaders. The recent Custora E-Commerce Pulse: High-Growth Fashion Index analyzed data from a sample of these retailers…

The Rise Of Social Spam: 1.5% Of Tweets & < 4% Of Facebook Posts Are Spam

…on site security and another team of 300 people focus on user issues. Overall, almost one-third of all Facebook employees fight spam in some fashion. Twitter has also been staffing up to solve spam related issues. This year Twitter will have 5 “spam science” programmers and 9…

Salesforce launches its Commerce Cloud

…retailer. As an example of a retailer that is integrated with Salesforce’s other clouds, Bransten cited Amsterdam-based Suitsupply, a men’s fashion brand. Customers can buy a suit through a social channel or conduct a video chat session with a stylist via Service Cloud, and the commerce…

Target Partners With 3 Top Designers On Pinterest To Create Collection Of Party Items

…Eye View blog, the retailer is partnering with Joy Cho, of the blog Oh Joy!, Jan Halvarson of Poppytalk.com and Kate Arends, the owner of the fashion and design site Wit & Delight. Each of the designers will create a line of party products to include party décor items, paper products and…

About.com changes name to Dotdash to complete year-long rebrand

…its content will wind up on one of the vertical sites — Dotdash.com will be a strictly corporate site — and the remainder, like its fashion and Spanish-language posts, will disappear. Those categories “are not part of what we want to do,” said Vogel, now running a company that has…

Google Glass Meets Fashion, Smart Glasses Part Of DVF Fashion Show

…Glass — Google’s smart glasses project — have headed into the new world of fashion. Designer Diane von Furstenberg and others used them to record during the DVF Spring 2013 Fashion Show on Sunday. What’s been recorded, including live shots taken during the show, were to…

Björn Borg Introduces New Fashion Line With Online Game

…over-the-top it’s a wonder anyone actually buys the advertised fashion brand. Now, I’m not saying this new campaign from Stockholm-based agency Garbergs introducing a new fashion line from Björn Borg is entirely without fashion frivolity, but the agency has chosen to use an online game…

Fashion Brand Leverages MySpace Angle Selfie To Sell Cosmetics

Did you know the word “selfie” has been added to the Oxford Dictionary? And not because Ellen Degeneres took that selfie at the Oscars or because President Obama took one or even because the Pope did. Nope. It’s in there because billions of people all over the world have been doing…

Topshop & Pinterest Unveil Pinterest Palettes For Fashion Week Fans & Shoppers

…partnership that leverages Pinterest’s popularity among fashion fans. Pinterest says people save more than 24 million fashion ideas every day on the network, and the latest integration comes in time for the end of New York Fashion Week and in advance of upcoming events in London, Milan and…

High Fashion Dominates The Most Engaging Brand Photos On Facebook Last Week

…likely featured some of the most expensive fashion products. Zoomsphere, an online system for managing company profiles on social networks, has begun chronicling the most engaging brand pictures. Last week, 3 of the top 5 finishers were from luxury fashion brands, Chanel and Louis Vuitton. Chanel…