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4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands - Marketing Land

…no surprise that online growth is top of mind for fashion brands. While almost every retailer has launched an e-commerce platform, certain retailers are quickly emerging as industry leaders. The recent Custora E-Commerce Pulse: High-Growth Fashion Index analyzed data from a sample of these retailers…

Google Glass Meets Fashion, Smart Glasses Part Of DVF Fashion Show - Marketing Land

…Glass — Google’s smart glasses project — have headed into the new world of fashion. Designer Diane von Furstenberg and others used them to record during the DVF Spring 2013 Fashion Show on Sunday. What’s been recorded, including live shots taken during the show, were to…

Björn Borg Introduces New Fashion Line With Online Game - Marketing Land

…over-the-top it’s a wonder anyone actually buys the advertised fashion brand. Now, I’m not saying this new campaign from Stockholm-based agency Garbergs introducing a new fashion line from Björn Borg is entirely without fashion frivolity, but the agency has chosen to use an online game…

3 lessons learned from 89,000 Amazon fashion product pages - Marketing Land

…surpassed 4.4 percent across any segment, and often tallied under 1 percent. To underscore the significance of how fashion brands have jumped on A Plus, that top-selling range for fashion was much higher than electronics products on Amazon across comparable price points. Keep in mind that for a…

Fashion Brand Leverages MySpace Angle Selfie To Sell Cosmetics - Marketing Land

Did you know the word “selfie” has been added to the Oxford Dictionary? And not because Ellen Degeneres took that selfie at the Oscars or because President Obama took one or even because the Pope did. Nope. It’s in there because billions of people all over the world have been doing…