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Getting Attribution-Ready For The New Year - Marketing Land

…Source Of Truth Once your users are tracked, you need to be able to measure them. However you track user activity, whether through DoubleClick, FlashTalking, Signal, Sizmek or many other services, make sure all of your data is tracked by the same service. This one source of truth now represents all…

GDN or DSP: How to decide - Marketing Land

…creation within their ad servers using templates. In addition, some DSPs integrate with a DCO (dynamic creative optimization) platform such as Flashtalking or Spongecell to allow for creative to be dynamically created from feeds or other data sources. Google’s GDN serves text-centric ads using your…