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Marketing Day: Facebook to limit weapon accessory ads, CMP's and more - Marketing Land

…of success. Google announces new features for retail advertisers at SMX Advanced Jun 18, 2018 by Ginny Marvin A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements. Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:…

Programmatic Display: 3 Tactics to Master in 2016 - Marketing Land

…three tactics to master it in 2016. At Google (my employer), we have a number of programmatic offerings. I’ll use the Google Display Network (GDN) as an example, since anyone can use it right away via their AdWords account. What Is Programmatic? Programmatic buying is using technology and data…

GDN or DSP: How to decide - Marketing Land

…(The GDN also lets you select by publisher, mimicking a programmatic PMP deal.) • CPC vs. CPM pricing preferences: The GDN gives you a choice as to how to pay. But even though you will be invoiced on a CPC (cost-per-click) basis, the yield management algorithms inside the GDN are calculating…

Don't Fall Victim To GDN Placement "Exclusion" Overkill - Marketing Land

The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you set your campaigns up (keywords, topics, interest targeting, remarketing, managed placements), you will still optimize and base your success on the relevancy and…

Here's how to use custom intent audiences in your GDN campaigns - Marketing Land

…next? Custom intent offers a granularity in targeting similar to what’s available for other channels, like social, that was lacking from GDN before. There truly is a lot of potential here, though it will take some experimenting and optimization to see what works best. We don’t know…

Targeting On Google's Display Network (GDN): The Lowdown On Layering - Marketing Land

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers. Today, there are more ways advertisers can target people/users interested in buying products or services. Furthermore, we’re better able to…

A new test extends Google Shopping ads to the Display Network - Marketing Land

…Shopping campaigns on the GDN by default for those accounts in the pilot. Advertisers can opt out if they want. However, it appears the pilot will take some time to get going. Google says in the email that campaigns opted into the test may start to see traffic from GDN placements in late June. It…