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What the GDPR means for your business

…companies who do any business in the EU are aware of the General Data Protection Regulation (GDPR), which was approved by the EU Parliament on April 14, 2016, and goes into effect on May 25, 2018. The GDPR replaces the Data Protection Directive 95/46/EC. Organizations found in non-compliance will…

How brands can find and keep customers without third-party data - Marketing Land

…direct contact between a brand and its customers — is rapidly falling out of favor. It’s battling the new General Data Protection Regulation (GDPR), restrictions from Apple’s and Google’s browsers, and a general sense among brands that third-party data isn’t the highest quality. As we head…

Google's steps toward GDPR surrounded by questions - Marketing Land

With the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none completely clear — about how Google will comply. Late last week, the tech giant posted on its AdWords blog its intention to make some GDPR-related changes.…

Ready for GDPR? This white paper points you in the right direction

…businesses knew little or nothing about GDPR, less than one-third felt they were prepared, and almost 70 percent said either they weren’t prepared for the GDPR — or didn’t know if there were prepared. According to a recent, detailed paper on GDPR — sponsored by cloud security provider…

After GDPR, here come the Unintended Consequences - Marketing Land

…years of trending toward faceless activities, SAP Ariba CMO Tifenn Dano Kwan told me, GDPR may ironically provide “an opportunity to put a face back on marketing and make it human and personal again.” While GDPR may limit “the personal data we can collect using format digital channels,” it may also…

The story of data, Part 2: Where are we now? - Marketing Land

Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in an era of personalization that started with Amazon recommendations and has blossomed into elaborate journey mapping that…

The story of data, Part 5: Where are we going? - Marketing Land

…technology, we are also facing much stronger data privacy laws, led by the European Union’s (EU) General Data Protection Regulation (GDPR), which is now in full force. Europe is also expected to pass the ePrivacy Regulation this year, which is focused on the electronic side of handling…