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Ready for GDPR? This white paper points you in the right direction - Marketing Land

…businesses knew little or nothing about GDPR, less than one-third felt they were prepared, and almost 70 percent said either they weren’t prepared for the GDPR — or didn’t know if there were prepared. According to a recent, detailed paper on GDPR — sponsored by cloud security provider…

EU consumer groups accuse Google of violating GDPR with location history - Marketing Land

…Google. The groups are all part of the BEUC network.What happened. The groups contend that Google has violated the General Data Protection Regulation (GDPR) in terms of how it captures and uses smartphone location data. Each regulator is empowered to impose significant fines should the complaints be…

2018 mobile marketing predictions from 18 industry veterans - Marketing Land

…the Middle East and Africa), I think we’ll see our first GDPR (General Data Protection Regulation) fine for a mobile privacy violation. When you invent a plane, the plane crash is also invented. When you pass sweeping legislation like GDPR, you expect enforcement, and therefore, fines with it. Yory…