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Bing Bets On Sports, Entertainment To Attract Gen Y - Marketing Land

…connect with Gen Y, in that entertainment realm, the X-Games came up as a really smart way to connect with that audience and those fans,” said Lisa Gurry, Director of Marketing for Bing, at the Sundance Film Festival Bing Bar yesterday. “It over indexes by about 200 points with the Gen Y audience.”…

Creating the best lead-gen website, step by step - Marketing Land

…have set goals for and are keeping track of without the consumer even being aware of them. Here are some examples of secondary KPI options: Watching x amount of a video. Increased time on site (e.g., reading multiple blog posts). Social shares. Click-through rates on advertisements. Sales cycle…

4 Tips To Instagram Your Business - Marketing Land

…least once per month, and it continues to grow. Instagram’s user base (and therefore potential audience for marketers) is mostly comprised of Gen X and millennial users, 69% of which are between the ages of 18 and 44. While the current user base is primarily female, eMarketer forecasts the…

Flok wants to bring chatbots to the small business masses - Marketing Land

Small business mobile marketing platform flok is seeking to bring chatbots to the mass of local business owners. Today, the company launched chatbot integration with its consumer app, enabling enrolled local businesses to answer common customer questions and provide information via an automated…