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Move over millennials, Gen-Z now the largest single population segment - Marketing Land

Z respondents say they use Snapchat in a store, compared to only 15% of other respondents. Texting remains the most popular activity overall, especially with Gen Z. Half the Gen Z respondents say they text while in a store, compared to 39% of other respondents. The only mobile feature Generation Z

What is demand generation marketing? - Marketing Land

…How marketing automation helps Marketing automation, like Act-On, is ready to help your demand generation scale. “How marketing automation helps is that you start looking at this less as generating leads and more as ‘how can I have an ongoing conversation with my personas, all the way from when…

5 essential steps to connect with Generation Z - Marketing Land

…are looking for ways to tap the rewards of the the newest and youngest consumer powerhouse, Generation Z. This Marketing Land white paper takes an in-depth look at 5 essential steps to reach Generation Z and what the roadmap should look like. Visit Digital Marketing Depot to download “Retail…

3 attribution considerations for B2B lead generation - Marketing Land

…the value of their campaigns across the top, middle and bottom funnel stages plus channels, campaigns and more. Business-to-business (B2B) lead generation initiatives bring their own set of challenges and considerations to attribution, such as the potential for a long sales cycle, an emphasis on…

Search Remains First, Social Second For How People Find Websites - Marketing Land

…study found generational differences in how people find websites. While natural search results was the clear preference for all generations, social media was the most favored second preference for younger people, with 50% preference for Generation Z (ages 18 to 23) and 43% of Generation Y (ages 24…

The what, how, who and YOU of the future of marketing - Marketing Land

…that the next generation is coming — Generation Z. This group, she noted, has become a proxy for all consumers. By 2020, it will make up 40 percent of the global population, and it is a picky bunch. (I should know — I have two of them at home right now!) Generation Z doesn’t like the…