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Geofencing

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Audiences: It’s not just 'who' - it’s 'where' and 'when' - Marketing Land

…Brand safety considerations aside, there’s a contextual element of adjacency that has a definite impact on ad effectiveness. Where/geography: With geofencing resolving down to one yard of accuracy (mobile devices showing ads within apps) and IP-based geotargeting resolving down to the business name…

4 Characteristics Of A Contextually-Aware Email Marketing System - Marketing Land

…You might also use geo-location to segment or personalize welcome emails, as FC Barcelona does. On a much more local and individualized level, geo-fences and beacons can allow you to message subscribers who are in the immediate area of one of your locations. 4. Device And Email Client And finally,…

Why Snapchat might revoke your approved On-Demand Geofilter - Marketing Land

…the suspension notices: The reason? As the notices said: The Geofence that you have selected overlaps with too many current or previously scheduled On-Demand Geofilters and cannot be purchased at this time. The “geofence” refers to the area where our filter would have shown, during the…

The Affiliate Publisher Evolution - Marketing Land

…want that” buttons embedded within shared photos, making clicks lead directly to the e-commerce sites. Mobile publishers can also geo-target or geo-fence, send push notifications and advertise through SMS. They can leverage smartphone or tablet technologies to engage the consumer through unique…

Master modern marketing technology leadership over 3 intense days - Marketing Land

…Strategy with Geolocation. They’ll present a case study demonstrating the benefits the San Francisco 49ers experienced by setting up geofences at Levi’s Stadium. You won’t believe what her team did to help their fans take tailgating to the next level! Gareth Jude, a retail…