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Geofencing

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Audiences: It’s not just 'who' - it’s 'where' and 'when' - Marketing Land

…Brand safety considerations aside, there’s a contextual element of adjacency that has a definite impact on ad effectiveness. Where/geography: With geofencing resolving down to one yard of accuracy (mobile devices showing ads within apps) and IP-based geotargeting resolving down to the business name…

Using push notifications for mobile app retention - Marketing Land

…tracking as the most valuable trigger for push notifications. So, if you’re a business with physical locations, geofencing is worth a try. Mobile is inherently location-based, and geofences give marketers the ability to connect with people the way they want, when they want, based on where they are.…

Toyota Mobile Ads Showcase Future Uses Of Location - Marketing Land

…used in the background to identify and qualify audiences and to do behavioral targeting or retargeting. Those tactics are often combined with geofencing for a multi-layered approach to mobile targeting. One representative illustration of this is a current campaign for Toyota created by Opera…

Beyond The Majors: Meet The Local-Mobile Ad Networks - Marketing Land

…served monthly across network (mostly local businesses) Search + Display (mobile is primarily display) National, state, city, ZIP code, custom geo-fence and lat-long No Chitika (online + mobile) Offers local ad exchange online and in mobile. Most of mobile ads appear on existing Chitika publisher…

Placed entices users to share location with frequent flyer miles - Marketing Land

…according to the company, “generates over two billion first-party location data points.” Location is about far more than real-time geofencing and coupon delivery. As indicated, location and location history operate as a kind of real-world cookie that can provide deep audience insights,…