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Geolocation

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Location-Based Mobile Marketing is Where It’s At for Consumers

…of a geolocation feature is more than a nice-to-have option on a smartphone or tablet — its use has become a routine part of a consumer’s daily life. With U.S. smartphone penetration at 74% and rising, this represents a significant market share of the U.S. buying population. Geo-Location

Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting - Marketing Land

…use, it’s only natural that marketers would try to appeal to mobile-attentive consumers with personalized geolocation targeting and content localization. Marketers initially used geolocation targeting primarily by asking consumers to “check in” at locations in exchange for special offers. In due…

Deep-dish digital: The most Instagrammed restaurants in America - Marketing Land

…few hours of research, not a few months. The data Many Instagram posts, like other social content, include geolocation embedded in the data. We took a look at Instagram posts with geolocation turned on that also included a mention of a restaurant from a list of 96 fast food and casual restaurant…

How Gmail Improved Security & Email Analytics by Caching Images - Marketing Land

…sending to too many inactive users. The negative impacts of this change are minor. IP geolocation will no longer be available, but few marketers outside of some niche email services companies are using geolocation in their emails. Additionally, all emails opened in Gmail webmail, or mobile apps will…

Enhance Your Emails With Advanced Analytics Data - Marketing Land

…metrics, you could dynamically insert a banner asking these subscribers to update their preferences or show them a more attractive offer. Geolocation Geolocation shows you where in the world your subscribers opened your email. You can often view this broken down by country and city/region. Trigger…

Alliance for Audited Media launches its ad blocker detection service - Marketing Land

…service. The Gauge provides data in a custom dashboard set up by AAM about percentage of page impressions blocked, as well as the operating system, geolocation and device type of the blocking visitor. But there’s no information on how many or which ads were blocked, nor on the specific URLs of pages…

NAI Issues Revised Code Of Conduct For Interest-Based Advertising - Marketing Land

…general location data like IP addresses or city from the list of Personally Identifiable Information and from the definition of “Precise Geolocation Data”, which is no longer included in the list of sensitive data. However, the NAI does acknowledge that location data is often sensitive,…