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Geotargeting

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Knowing your audience better is your competitive advantage: A case study - Marketing Land

…and narrow down landing page traffic. During our paid search campaign, we instituted a number of strategies to increase our SERP real estate: Geo-targeting Location extensions Call extensions Sitelink extensions Callouts By utilizing a number of different search ad extensions, we were able to keep…

National ads, local results: Where should you be putting your money? - Marketing Land

…comes to search engine marketing (SEM), geotargeting is a local advertiser’s best friend. After all, if you only serve customers in Evanston, West Virginia, it doesn’t really make sense to pay for clicks from people in New York City. Geotargeting is also great for franchises. Even if you…

2018 mobile marketing predictions from 18 industry veterans - Marketing Land

…fines with it. Yory Wurmser Senior analyst, eMarketer** Location data is primarily used in advertising to provide real-time context. This “geotargeting” of ads can be effective, but ultimately, the biggest value in location data may be in creating audiences and consumer path maps. For…

Why Mobile Programmatic Is The Next Frontier - Marketing Land

…beginning of what’s possible with mobile programmatic. While most marketers are presumably aware that mobile programmatic offers improved geo-targeting, what some marketers don’t yet know is that mobile programmatic now makes it possible to target users even based on where they are…

Twitter Expands Geo-Targeted Ads In 8 Countries - Marketing Land

Twitter has announced an expansion of its geo-targeted ads in eight countries. To be clear, this isn’t eight new countries just getting access to geo-targeted ads; it’s deeper geo-targeting in countries that could already be targeted with country-level ads. Advertisers can now do…

Report: Local-Mobile Ad Targeting Offers Big Performance Lift - Marketing Land

“geotargeting.” The company told me that a majority of its national advertisers are now using one or more flavors of advanced location targeting. These include location-based behavioral targeting, audience targeting and more sophisticated geofencing. These “geotargeting 2.0”…

Location-based marketing: What works and what doesn’t in a campaign - Marketing Land

…in 2019 on campaigns built from location-based data. However, not all geotargeting campaigns are created equal. Here’s what makes for successful location-based marketing, and pitfalls to avoid.Creating successful geotargeting campaignsThe optimum fit for location-based marketing campaigns are brands…

Exclusive: Survey shows social media poised to capture holiday ad spend - Marketing Land

…consider geotargeting as important to their holiday 2018 campaigns.This exemplifies the increasing utilization of this technology, this isn’t Nike or Google utilizing location data during the holidays, but small businesses with a fraction of their advertising budget. Clearly, geotargeting tools are…

Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting - Marketing Land

…and transparent. The payoff, according to the Local Search Association, is that geotargeting doubles the performance of email campaigns and paid search, as evidenced by the click-through rate for geotargeted mobile display ads compared with the industry benchmark. Many brands are now tweaking…