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How to prioritize SEO tasks by impact - Marketing Land

“What do we need to do to optimize our site?”It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing?That’s the problem with SEO. It’s comprised of so many things…

Apple, Google Top Two Global Brands On Interbrand List - Marketing Land

…the top 20 on the list: Apple Google Coke IBM Microsoft GE Samsung Toyota McDonald’s Mercedes BMW Intel Disney Cisco Amazon Oracle HP Gillette Louis Vuitton Honda While a serious effort and no doubt considerable expense goes into generating such rankings, ultimately they’re…

The Top Brand-On-Brand Tweets During Super Bowl 50 - Marketing Land

…(@WWEUniverse) February 8, 2016 Gillette In response to Schick’s Hydro Robot commercial, Gillette dropped this tweet: Looks like the robot didn’t do its homework. Meet #ProShield. Lubrication before and after the blades. pic.twitter.com/Cu3gjaLaVV — Gillette (@Gillette) February 8, 2016 Wix…

The death of the mass market and why consumers couldn't be happier - Marketing Land

…to a generic middle-class America. There will never be another 65% market share CPG product ever again. When Procter & Gamble purchased Gillette, it was the biggest CPG acquisition of all time, but now they’re under attack by a wide array of upstarts including Dollar Shave Club, recently…

Less Than 1/3 Of The World's Top CMOs Are Active On Twitter - Marketing Land

…Brands With CMOs Not on Twitter: Google (Followers: 11.3M) Toyota (Followers: 501K) Mercedes Benz (Followers: 1.32M) Disney (Followers: 4.32M) Gillette (Followers: 68.4K) H&M (Followers: 5.81M) Nike (Followers: 4.99M) American Express (Followers: 820K) Pepsi (Followers: 2.86M) IKEA (Followers:…