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Ginny Marvin

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Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise

One of the first reactions many advertisers had to Google’s enhanced campaigns announcement in February was that CPCs would rise — more advertisers would enter mobile auctions, pushing mobile CPCs up, and tablet CPCs would rise as a result of being tethered to desktop bids. Early reports…

AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads

…can load up to five seconds faster than standard display ad builds. AMP ads on GDN can load up to 5x faster. pic.twitter.com/6E9qOaBif3 — Ginny Marvin (@GinnyMarvin) May 23, 2017 Google is currently working on unifying unique users who visit both AMP and non-AMP pages in Analytics. At I/O last…

Welcome AJ Kohn & Ginny Marvin To Marketing Land, Search Engine Land

…Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid social media/display advertising here on Marketing Land and paid search on Search Engine Land, for example. When she’s not writing for our sites, Ginny works…

Advanced Strategies for Effective Shopping Campaigns

On February 22, join Marketing Land’s Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results. We’ll discuss how to use feed management to optimize your Shopping ad campaigns, as well…

Writing Ad Copy That Converts - April 30 Webcast

…Digital Marketing Depot. Ginny Marvin, Paid Media Reporter, Third Door Media, writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house…

SMX West: What Google's exact match changes mean for AdWords advertisers [Podcast]

…a “flash session” that happened Wednesday morning before the scheduled agenda began. Panelists including Marketing Land’s Ginny Marvin and SMX moderators Matt Van Wagner and Brad Geddes took questions for almost an hour from a big crowd of concerned advertisers. They covered…

Halloween Webcast: Vanishing Customers? Usability Analysis Can Help

Trick or Treat! On Thursday, October 31, at 1 PM EDT, Digital Marketing Depot will host a webcast featuring Ginny Marvin of Marketing Land, Elisabeth Osmeloski of Search Engine Land and John Dawes of TeaLeaf Technology, Inc. The topic? How to figure out why customers are leaving your website —…

[PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing

…campaign specialists to talk about campaign structure, optimization and their best last-minute tips for holiday success. Marketing Land’s Ginny Marvin leads a conversation with Purna Virji, Senior Manager, PPC Training at Microsoft Susan Wenograd, Partner, Five Mill Kirk Williams, Owner, Zato…

What's the Google AdWords Health Score and how is it different from existing tools?

…called an AdWords Account Health Score. The new feature was first spotted by Chris Whyatt at Receptional and subsequently written up by Ginny Marvin for Search Engine Land. A lot of people on Twitter have been asking me: How is AdWords’ own health score different from WordStream’s…

Mastering social media advertising

…opportunities in paid social. Want to know more about what to expect from the workshop? Click over to Five questions for social media ad maven Ginny Marvin where the workshop host and moderator talks about what the presenters will be demonstrating and the key takeaways you can expect from the day.