1 - 12 of 2149

Global

1 - 12 of 2149
Sort by: relevance | new-to-old |old-to-new
Page  2 3 4 5 6 7 8 9 10  11>>  of 180 | Next

Report: Google continues to gain global smart speaker share - Marketing Land

…Google is gaining global share in the smart speaker market. It’s also reporting that the Chinese market is starting to be dominated by local brands, which is likely to continue. The company said in a press release that while Amazon continues to lead the market, its global share of smart…

Scaling content marketing to a global level - Marketing Land

…This applies globally just as much as it does regionally. Yet scaling content up to a global level brings with it a host of challenges. Creating a global content marketing strategy is absolutely essential, but at the same time, it’s exponentially challenging. One large global organization…

Global content marketing: It's gonna be big! - Marketing Land

…soon. Five top global content strategy goals When I asked global content strategy leaders what their top goals and responsibilities are, five clear themes emerged. 1. Creating a global content strategy While about half the organizations I interviewed said they have a global content strategy,…

Orchestrating Content Marketing On A Global Scale - Marketing Land

Content Marketing: How do we do it globally? Enterprises are only just beginning to integrate content marketing into their mix — and they are quickly realizing that content must permeate the organization. This applies globally just as much as it does regionally. The need for content is…

Facebook Lookalikes go global with new update - Marketing Land

…country. A full list of targeting options can be found in the Facebook Business section. According to Facebook, the reach, regularity and globalization of users position this as a very desirable feature: More than 1 billion people on Facebook are connected to at least one business in a foreign…

Apple Has Twice The Global "Ad Impression Share" Of Android - Marketing Land

…Android’s global domination, it falls well short of that mark in terms of delivering mobile ad impressions. That’s according to a third-quarter “Global AdMetrics” report from mobile DSP and ad buying platform Adfonic. Adfonic said that in Q3, on a global basis, Android and…

Facebook's 'Premieres' videos now available to all global Pages - Marketing Land

…format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls to global Pages as well. Why you should care With the global roll-out of Premieres videos, marketers and advertisers that own Pages will now…

Report: Global Internet Ad Spend To Overtake Traditional TV By 2020 - Marketing Land

global share of ad spend is expected to more than double from 5.1 percent to 12.9 percent, making up 70 percent of global ad spend growth overall. Television continued to dominate advertising share in 2014 with 39 percent of ad spend. It is expected to grow 2 percent a year through 2017. Globally,