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Google Analytics Features For Google Display Campaigns - Marketing Land

…time frame after their first visit. Your Feedback Please share how you have used Google Analytics with your Google Display Campaigns. Do you have other tracking and reporting software that you prefer for heavy Google Display strategies? Opinions expressed in this article are those of the guest…

14 Things Google Glass Needs (Glass Diary)

Matt McGee demo’ing Google Glass for fellow Marketing Land Special Projects Correspondent AJ Kohn at SMX Advanced, June 2013. (Photo by Max Minzer.) I’ve now shown Google Glass to probably a couple hundred people. If they have an open mind and enough time for me to go through what the…

Google Fi, Google's New Cellphone / Wireless Service, Has Launched - Marketing Land

Google has now launched its anticipated own cellphone service called Fi. Details are up here on the Google Blog, as well as a new Fi website where people who own a Nexus 6 phone can request an invite. Google’s also released a video about the service: Google’s service taps into two…

Google Revamps Google+ To Focus On Communities & Collections - Marketing Land

Google+ and putting the focus on two of the features Google+ users like the best: Communities and Collections. This move was telegraphed by Google VP Bradley Horowitz this summer, when he officially ended Google+’s role as the social layer for Google products. At the time, he said Google+

Google Adds The Ability To Post Polls On Google+ - Marketing Land

What does Google+ have that Facebook doesn’t? Starting today, Google’s social network is giving pages and profiles the ability to create and post polls. That’s a feature that Facebook took away from users in 2012 and Pages last year. The Facebook “Ask Question” polling…

Google Providing Authorship Analytics To Google+ Users - Marketing Land

…now, such Google+ authorship stats were only available to people within Google Webmaster Central. The rollout in Google+ will provide easier access to a wider range of authors. We’ve reached out to Google for any official comment on the rollout. Postscript by Matt McGee: Google has provided…

Google Tag Manager: New Google Product - Marketing Land

…According to the Google Tag Manager help center: Google Tag Manager allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface…

Google Adds Sharing From Google+ Search Results - Marketing Land

Today users will be able to share directly from a given set of Google+ search results. In a post from Alex Unger, Associate Product Manager at Google, it was announced that not only will users be able to share from the search results, but also contribute directly to that stream from the given…