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Do you still need a PPC tool with the new Google Ads? - Marketing Land

…our latest demos to see the automation first hand. Streamline Shopping Ads (for Google and Bing!) While powerful drivers of conversion, Shopping Ads can be nothing short of tedious to create manually in Google Ads and Bing Ads. The more products and product groups you have, the more time you can…

Adjusting to Google's ad layout change with attribution tools - Marketing Land

…of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and bottom. Instead of three desktop ads placed at the top of the page, a user will sometimes see four. But that still doesn’t make up for the number of ads eliminated…

Will Larry Page's Mobile Websites Slam Affect Google's Ad Policies? - Marketing Land

…view up the full site and I just find it confusing. (emphasis added.) Page seems to be discouraging developers and publishes from designing specifically for mobile. Will this attitude “trickle down” and impact Google’s mobile rankings or AdWords policies? (AdWords rewards mobile…

Marketing Day: Google ad measurements, link warnings & StepsAway - Marketing Land

…through conversation. Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN May 26, 2017 by Ginny Marvin The Ads Data Hub is designed to give marketers impression-level insights for campaigns served across multiple devices. Google warns authors, publications…

Tips for using the new Google Ads interface - Marketing Land

Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface. Here are some initial…

7 advanced tips for Google Shopping ads - Marketing Land

…to experiment with if Google Shopping is a big channel for you. This is easier for retailers with smaller sets of products. Tip #6: Use custom labels to create ad groups and product groups I covered this a bit in tip #2, but the basic idea is to create product groups and ad groups that give you…