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The Most Critical Google Ads (AdWords) Trends of 2019 - Marketing Land

…sessions at the Google Digital Garages in Hamburg, Germany during 2018, Felix outlines some key opportunities and challenges that he expects to see from Google Ads in 2019.Smart Features – bring complications, but offer advantagesThe update from Google AdWords to Google Ads brings many new…

Tips for using the new Google Ads interface - Marketing Land

Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface.Here are some initial…

7 advanced tips for Google Shopping ads - Marketing Land

…to experiment with if Google Shopping is a big channel for you. This is easier for retailers with smaller sets of products. Tip #6: Use custom labels to create ad groups and product groups I covered this a bit in tip #2, but the basic idea is to create product groups and ad groups that give you…

Do you still need a PPC tool with the new Google Ads? - Marketing Land

…our latest demos to see the automation first hand. Streamline Shopping Ads (for Google and Bing!) While powerful drivers of conversion, Shopping Ads can be nothing short of tedious to create manually in Google Ads and Bing Ads. The more products and product groups you have, the more time you can…

Google launching Policy manager in Google Ads - Marketing Land

…their accounts are experiencing any policy restrictions, Google will release a new Policy manager in the Google Ads interface in April.Why you should careThe new dashboard will show any policy-related issues affecting your ads, keywords or ad extensions. You’ll be able to view and manage…

Regression analysis to improve Google Ads performance - Marketing Land

…simple linear regression between an independent variable “cost” (daily spend on Google Ads) on the x-axis and a dependent variable “conversions” (daily conversion volume on google ads) on the y-axis. We have fit a linear regression line (blue). We can now say that at $3k on…

Are you wasting money on Google Ads? - Marketing Land

…most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient.This is great…

Adjusting to Google's ad layout change with attribution tools - Marketing Land

…of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and bottom. Instead of three desktop ads placed at the top of the page, a user will sometimes see four. But that still doesn’t make up for the number of ads eliminated…