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The Problem With Google Analytics E-Commerce Tracking - Marketing Land

…and e-commerce sales are underreported in Google Analytics, and this tends to cause confusion. In this article, I’ll explain why what you see in Google Analytics doesn’t jibe with what you view in server logs and sales data. Google Analytics doesn’t have access to the actual sales…

Google Analytics Access Controls Now Fully Launched - Marketing Land

…everyone that was excited about the news earlier this year that Google Analytics would be introducing new access controls: They’re live for all users now. As today’s announcement says, this means that Google Analytics users now have “more fine-grained control over access to various…

Google Analytics Features For Google Display Campaigns - Marketing Land

…changes, I wanted to share a few of my favorite analytics reports for managing and optimizing Google Display campaigns. (Almost) Real Time Clicks & Conversions By URL Relevant ad distribution is important, and this report in Google Analytics lets you see the relevancy of placements where your…

Google's AMP Project Gets Google Analytics Support - Marketing Land

…will have access to Google Analytics to measure how their AMP content is performing. For publishers looking to use AMP to provide an improved user experience, we’ve released Google Analytics measurement capabilities for Accelerated Mobile Pages. AMP support in Google Analytics makes it easy to…

Google Analytics Now Displaying Malware Notifications - Marketing Land

…display notifications to all Google Analytics users via familiar Google Analytics Notifications. Google Analytics Users will see the following notification that malware has been detected on their website. In addition to the new Google Analytics malware notifications, Google has also expanded its…

New Benchmark Reports Coming To Google Analytics - Marketing Land

…channel, location, or device category dimensions. Also included is a heat map feature which Google Analytics claims will identify areas that could use more attention. Along with the announcement, Google Analytics included comments from Twiddy.com, a vacation rental company that has already taken…

Infographic: The Periodic Table Of Google Analytics - Marketing Land

…that Google Analytics can help you learn how people are interacting with your site? A new “periodic table” may prove useful. Created by Jeff Sauer, the table from his company Jeffalytics covers everything from “As” (AdSense Reports) to even stuff Google Analytics can’t…

Google Analytics Adds Calculated Metrics - Marketing Land

Google blog post about it that we’ve found, but it was the primary feature that Google listed in its most recent monthly Google Analytics product update email. Here’s what the email said: We are excited to announce the addition of the highly anticipated Calculated Metrics in Google

New Google Analytics Interface Becomes Standard - Marketing Land

There’s no turning back now. A little over a year after introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version. The new GA, which is built on an entirely new platform, includes the user interface changes first…

Google Analytics now secures all web traffic - Marketing Land

…decision to secure all communication to and from Google Analytics, protecting our clients, our client’s end users, and the broader internet,” the Analytics team wrote in an email to users. In the help pages, Google notes that Analytics users might see some effects from this change.…

Remarketing Now Available With Google Analytics - Marketing Land

…the summer to all Google Analytics users who are account administrators with at least one linked Google AdWords account. Below is a screenshot on where you will find it once you have access to it: Requirements For Using Remarketing With Google Analytics Agree to the Google Analytics Terms of Service…

Windows Phone Now Recognized By Google Analytics - Marketing Land

…system by Google Analytics, rather than being generically reported as “not set.” WP Sauce noted the change this week and alerted us to it. However, it appears to be something that happened back on November 15. I found Windows Phone appearing in several Google Analytics accounts I…