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Neuromarketing For Small Business Owners - Marketing Land

Growing up in a family that ran an HVAC business and watching my father at work, I observed his uncanny ability to understand, time and time again, the core of what each customer really wanted. The business succeeded due to his knack for reading each customer, asking the right questions and knowing…

Yahoo Small Business is back with new investments from Verizon - Marketing Land

nevodka / Shutterstock.comRemember Yahoo Small Business? Before Facebook, before GoDaddy, before Google My Business, it was the top webhosting, e-commerce and marketing platform for small businesses. For years it was also neglected as a kind of cash cow without much new investment; it was also going…

Beyond Social: The Benefits To Google+ For Business - Marketing Land

…small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients. Because we focus a lot on Google SEO, I…

21 Ways To Market Your Business Online On A Shoestring Budget - Marketing Land

…(free!). Set up a Google My Business page: This listing will get your business on Google Search, Maps and Google+ and enable customers to review your business. Local business reviews tend to receive high rankings in the search results, giving you some great (free!) real estate. Google+ Local reviews…

How To Get Good Reviews & Testimonials That Drive Business - Marketing Land

…have a Google Account. • Get them started right away if you can. We have one client, a dental practice, which has a PC in their waiting room. They walk happy clients right up to it and get them started on a review. • Business cards with review sites. Some businesses hand out a business card with…

Practice useful marketing for local business content success - Marketing Land

…relevant for local businesses in the search world of 2018. As Google more firmly fits itself into the divide between a searcher and local business websites with featured snippets and the like, a more fitting question would be “Is there any point in local businesses doing content marketing?”…

Top 20 Most Useful Mobile Business Apps For 2015 - Marketing Land

…Land to covering some of the most useful mobile business apps available. My methodology isn’t scientific. I use a mixture of my own experiences along with some crowd-sourced suggestions from a narrow group of friends — entrepreneurs, business leaders, and in general, people who tend to…