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6 Inbound Marketing Techniques Every Business Should Use - Marketing Land

…In every business I’ve built, I’ve used some form of email opt-in to build my email list. An email list is one of the single most important factors in building a business. I’ve been able to leverage the power of my email list to create compelling subject lines, and grow my businesses even more.…

What business leaders should know about digital transformation - Marketing Land

…they should be looking for. A business manager at one of my larger clients once shared a report revealing that only a single-digit percentage of their revenue came from online or digital marketing. He was convinced that this was accurate because their tools (like Google Analytics and Adobe Marketing…

6 Information Architecture Facts Every Business Should Know - Marketing Land

…fat footer simply because an SEO recommends it. In my 20+ years as an SEO professional and information architect, I noticed that site search engine results were more accurate with a clear information architecture. I noticed that Google and other web search engines interpret content aboutness…

DIY Enterprise-Level Marketing Data For Every Size Business - Marketing Land

…or media owners. We performance people know that kind of stuff doesn’t matter — I just need to be able to manipulate my bids, optimize my targets and rotate my ads. We’re wrong, and they’re right; it just took years for the technology to catch up. People give us signals all…

20 More Essential Business Apps For Your Smartphone - Marketing Land

About a year ago, I wrote a post featuring 30 essential business apps for the smartphone. It was a fun post to write — and, even better, I got a ton of new app recommendations from my ecosystem of smart friends. Given the fact that a lot happens in the mobile space in a year, it felt like it…

5 Marketing Technology Challenges Every Business Must Solve - MarTech Today

…or embedded devices), to enable major business improvements (such as enhancing customer experience, streamlining operations or creating new business models).” As forward-thinking executives and marketers accelerate digital transformation, businesses that are too slow to evolve and too afraid…

Use your data to make 2018 the year of good business - Marketing Land

…and hands-free devices, and other states ignore the issue altogether. Google’s Waze courts controversy by alerting users to speed traps as well as broken-down vehicles on the road ahead. And Uber has found its business challenged in Oregon due to concerns that it uses technology to evade regulators.…

5 Yelp Facts Business Owners Should Know (But Most Don’t) - Marketing Land

…flexibility are some of the common characteristics of businesses that do well on Yelp. 5. Your Sales Contact Can Do More Than Sell You Ads Yelp’s sales team is aggressive… sometimes too aggressive. They can drive busy business owners crazy by calling weekly to inquire about advertising…