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Google Releases First Apple Watch App: Google News & Weather - Marketing Land

Google might be holding back is because the Google Search App — which contains Google Now predictive information — is perhaps the most killer app for Google’s own Android Wear line of watches. I haven’t even had the Google Search App send any Google Now notifications to my

Google Express Expands Reach, Undercuts Amazon Pricing - Marketing Land

…adoption but it’s unlikely to take off as a Prime-like membership service for Google. As a candidate for same-day delivery in general the grocery segment is a separate use case. More significant in my view will be retailers’ own real-time inventory buy online, pick-up in store…

On Google & Being "Evil" - Marketing Land

…about Google in a New York Times column yesterday. True enough, I said that. But I wanted to provide some further context about my comments as well as the truly disastrous two months Google has had on the public relations front. In Google Many Still Trust Make no mistake. Most of Google’s

Google's Eric Schmidt: "Mobile Has Won" - Marketing Land

…again he adds (the fate of Google+ is not yet entirely clear). The subtext is: “my biggest mistake was not preventing or preempting the rise of Facebook” as a powerful, global rival. At the end of the short interview/monologue Schmidt makes a pitch for Google advertising in the form of…

Google Q2: $16B Revenue, CPCs Down, SVP Nikesh Arora Leaving - Marketing Land

…of our efforts (cites premium video exchange) Cities Google My Business and SMB market as a major effort 60% of Fortune 500 use Google’s enterprise products Over 1 million Chromebooks sold into schools in Q2 Thanks everyone at Google for his 10 years at the company Analyst questions: Question…

Use Google Analytics to Create Campaigns, Not Just Track Them!

…last two to three years. My major sections are: Timing Target: What time of year are you looking to book, sell, etc.? (If there is no timing target, just leave this alone.) Top Converting Traffic Sources: Look at the All Traffic report under the Acquisition tab in Google Analytics. Best Converting…

Opinion: Google is biased toward reputation-damaging content - Marketing Land

…those keywords. When this is the name of a business or a person, Google commonly returns things like the official website of the subject, resumes, directory pages, profiles, business reviews and social media profiles. Part of the search results variety Google tries to present includes fresh content…