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Improve B2B marketing results with Google Analytics - Marketing Land

…take various actions. Depending on your business, a “conversion” may be a white paper download, newsletter sign-up, demo request, free trial or other desirable action. Conversion is measured in many different ways, depending on the website business goals. Whether you are using conversion…

Google Quietly Testing Offline Store Visits Tracking - Marketing Land

…program by Google employees. Google then connects these store visits to Google searches conducted on smartphones in an attempt to prove that its mobile ads do, in fact, work. Google is reportedly using location in the background (on Android and iOS) and its database of business locations (my guess)…

The Google Trends Data Goldmine - Marketing Land

…that data even further. And when it comes to pulling information around local consumer behavior, Google Trends is at the top of my list. One of the reasons why I prefer to use Google Trends as my source for local information instead of the standard surveys or focus groups is the fact that we are…

Make Love, Not Evil - The New Google Motto? - Marketing Land

…“Don’t Be Evil” Last February, my On Google & Being “Evil” piece explained how Google’s unofficial motto came about and how it effectively positioned Google against other companies, as if those other companies were evil. Indeed, Google did see other companies such as…

Facebook Hires Its First CMO - From Google - Marketing Land

…an advisor to Motorola Mobility CEO Dennis Woodsie. Before that he was SVP of marketing at Motorola. Briggs was also VP of consumer marketing at Google from 2010 to 2012. Prior to that he held a number of positions at eBay and PayPal, including CMO of eBay North America. Briggs has been a co-founder…