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The Google Trends Data Goldmine - Marketing Land

…hundreds of others). What Is Google Trends? Derived from Google’s search data, Trends is a numeric/historic representation of the relative volume of searches made on Google. It creates indexes that show trending instead of actual volume (a big difference between Trends and Keyword Planner); this…

Google's CPC Drop Bottoms Out? - Paid Search Trends For January 2013 - Marketing Land

…cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we’ll also take a regular look at international markets, as well as providing additional insights into segments that appear to be significant short-term trend drivers. Google’s CPC drop has finally…