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The Google Trends Data Goldmine - Marketing Land

…hundreds of others). What Is Google Trends? Derived from Google’s search data, Trends is a numeric/historic representation of the relative volume of searches made on Google. It creates indexes that show trending instead of actual volume (a big difference between Trends and Keyword Planner); this…

The Most Critical Google Ads (AdWords) Trends of 2019 - Marketing Land

…offline. Google noticed this trend and discovered ways to make it profitable for advertisers. Google Ads can now display store inventory, making it easy for customers to see whether a product is still available in-store, which in turn, can be an excellent motivator to buy.Google Ads trends in 2019An…

Google's CPC Drop Bottoms Out? - Paid Search Trends For January 2013 - Marketing Land

…cost-per-click (CPC) trends in search marketing. We will focus primarily on the US market, but we’ll also take a regular look at international markets, as well as providing additional insights into segments that appear to be significant short-term trend drivers. Google’s CPC drop has finally…