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7 marketing gimmicks that could damage your brand - Marketing Land

…your users will leave disappointed in what they found — which means you’ll be damaging your brand more than helping it. 5. Guerrilla marketing Guerrilla marketing is another tactic that’s interesting and powerful in theory, but there’s a fine line to walk. You’ll be surprising the public…

Marketing Day: July 2, 2013 - Marketing Land

…Memo To Employees About Don Mattrick Leaving (MSFT), www.seattlepi.com Qwiki: Qwiki + Yahoo!, yahoo.tumblr.com Why Advertising Has Become Guerrilla Warfare, Wall Street Journal Content Marketing 50 Tools to Jumpstart Your Content Marketing Efforts, KISS Metrics 7 Steps for Creating an Optimized…

Marketing Day: October 21, 2013 - Marketing Land

…Lead in Fortune 500 Adoption in 2013, www.e-nor.com How to Use the New Google Analytics Advanced Segments, KISS Metrics Blogs & Blogging Guerrilla Marketing Tactics for Your Blog, www.blogherald.com My Guide to Writing Totally Awesome Blog Posts Every Single Time, Mack Collier The Do’s and…

Airline Takes Inflight Experience To The Streets And To Social Media - Marketing Land

With a bit of guerrilla/ambient marketing, Air New Zealand has launched the #AirNZLondonReady Truck Tour which will make stops throughout the Southern California area to tout daily flights from LAX to London as well as showcase the airline’s inflight products to travelers and the travel trade.…

How MeUndies gets people to buy products through its Snapchat account - Marketing Land

Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms. Snapchat does not. But that doesn’t mean marketers aren’t able to use the mobile messaging app as a guerrilla-style e-commerce outpost. Clothing brand MeUndies…