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Ad fraud detection: A guide for marketers - Marketing Land

…and performance. After all, context and viewability are irrelevant if human eyes do not see the ads. Source: AdProfs, “The Beginner’s Guide To Digital Ad Fraud“ In this article, I highlight some techniques for detecting the warning signs of ad fraud, including pitfalls to avoid…

Snapchat Advertising Guide

…Ad Manager makes buying ads on Snapchat similar to purchasing products through Amazon, it’s not as simple as one-click ordering. So here’s a guide to advertising on Snapchat, from formats to targeting to pricing options. Ad formats SPONSORED LENS Augmented-reality graphics that can be fixed to…

Get the MarTech Guide to GDPR here

…affect American businesses? What does GDPR entail? How will GDPR be enforced? What are the common misconceptions? Download the guide now! Psst… Like the guide? You’d fit right in at MarTech! Join us April 23-25 in San Jose, California, for an unparalleled learning opportunity. We even…

10 Holiday Gift Guide Ideas for Email

…your subscribers over the holiday season. Gift guides, in particular, tend to be high performers. In fact, I strongly recommend that, rather than running just one gift guide campaign, you consider the following ideas to extend your gift guide campaigns throughout the season. Even better, several…

A Marketer's Guide To Using Twitter Lists

“He’s makin a list, He’s checkin it twice” -Santa Claus is Coming to Town, Haven Gillespie People love lists. In the opera Don Giovanni, the licentious main character’s servant Leporello maintained a list of his boss’s conquests. As children, we might have been encouraged to…

A Field Guide To Amazon Advertising - Marketing Land

…how to maximize your ROI on both. Amazon Product Ads (Or Text Ads) This section is easy, since they’re both now defunct. I’m including this in the guide so you don’t wind up chasing your tail trying to find something that no longer exists. These ads were product feed-driven (like Google Shopping or…

Analytics: A Beginner's Guide To Data Visualization - Marketing Land

…overwhelming amount of emails, tweets, and comments asking me about the dashboard tools I used in it. Today, I’ve created a beginner’s guide to data visualization to help you get started with your first dashboard. The Benefits Of Data Visualization Tools There are many data visualization…

The ultimate multi-channel social strategy survival guide - Marketing Land

…like Twitter, Facebook and Instagram, this comprehensive guide from Union Metrics will go over everything you need to know to create a multi-channel social strategy from scratch, or to polish your existing strategy to perfection. This guide includes suggestions for content creation and curation,…

TikTok vs. Snapchat: A guide for marketers - Marketing Land

…of brand. If you’re not sure where your brand fits in – or if it even fits in at all – you’re in the right place. Below is a simple guide that highlights key differences between TikTok and Snapchat along with essential considerations for brands looking at either app as a potential…

Infographic: A Marketer's Guide To Pinterest - Marketing Land

Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service. Produced by the folks at Prestige Marketing, the infographic covers everything from making good use of your…

Marketing analytics buyer’s guide for 2019 - Marketing Land

Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s…

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