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How researching B2B influencers can deliver actionable intelligence - Marketing Land

…included) is the top vertical being discussed, which certainly makes sense given the topic, followed by technology (startups, software and so on), healthcare and government. Understanding the context of these vertical conversations is important before jumping to any conclusions. The data doesn’t…

LinkedIn will track ad-driven purchases, leads against its audience data

…in] the finance industry is twice as high as your conversion rate for the healthcare industry,” an advertiser might use that information to shift some of its ad dollars away from targeting people in the healthcare industry and toward targeting more people in the finance industry or to recognize…

Marketing Day: Snapchat ads, Twitter Lite & email marketing - Marketing Land

…Marketing Technologist The Rise Of The Ad Tech “Investorpreneur”, AdExchanger Mobile/Local Marketing 3 Location Marketing Lessons That Healthcare Brands Can Teach Other Industries, Street Fight How Hyperlocal Mobile Advertising takes Display beyond Online Stores, MarTech Advisor How To…

Salesforce boosts its Wave Analytics Cloud with new applications - MarTech Today

…order to track usage and preemptively become aware of any device issues. Also announced: new applications from independent software vendors (ISVs) in the Salesforce AppExchange, including Everis, ThinkLP and Vlocity, for use in healthcare, inventory control, and contact center clickstream analysis.

It’s Not B2B Or B2C, It’s B2 Human: Insights From GE Healthcare - Marketing Land

…Marketing Operations at GE Healthcare, a Marketo (my employer) client and an $18.3-billion global business that sells advanced health care solutions to provider facilities in more than 100 countries. I think most people — perhaps even the folks at GE Healthcare — would have historically…

Meet the MarTech Speakers: Mayur Gupta - MarTech Today

…direction of healthcare in the coming years. I truly believe that healthcare is going to be the next sexy thing. It’s transparent and more proactive. Is there tension between marketing and technology in your organization? Marketing is really a new role within healthcare. The term…

New Bing Ads Solution Center At Search Engine Land - Marketing Land

…(SMBs) as well as specific vertical industries, including Technology & Telecommunications, Financial Services, Automotive, Travel, and Healthcare & Wellness. We invite you to check out the in-depth resources that will offer up actionable insights and practical tips for marketers; the…