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Facebook’s Choice - Make History, Or Be History - Marketing Land

…converted. And, once again, guess what? I want to be able to cross-correlate this to my client list. The announcements made at the Museum of Natural History were the first step in this direction. They were made in a safe environment, meaning pre-IPO. Everybody loves you before the IPO. It’s a year…

A brief history of customer loyalty - Marketing Land

…much of their success will be predicated on how they handled their relationship with customers over the previous 11 months. What follows is a brief history of customer loyalty and some insights into how businesses have set themselves up for success during the holiday season. When I was a five years…

History Channel Launches Apps In New Effort To Reach Kids - Marketing Land

…ever taken a history class in junior or senior high school can attest, it’s not really the most interesting subject around. Now, that’s not necessarily because history, itself, is boring. More likely, it’s just not being presented the right way. A&E’s History Channel has…

Google Analytics Change History - More Context To Administrators - Marketing Land

…link with your account name (right after the link “Account list”). You will see a tab named “Change History.” Below is a screenshot of what the Change History table looks like. It’s important to note that all the fields below are searchable, i.e., I can search for all…

Geeking Out On Digital Ads: A Definitive History Of IAB Standards - Marketing Land

…move the industry forward, we must have a clear understanding of where we came from. In this light, I spent a blissful day reconstructing the history of industry ad standards, which I lay before you here. To my fellow digital ad geeks: you’re welcome. To the less-enamored reader: gaining…

Report: Cyber Monday was the largest e-commerce day in history - Marketing Land

According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday.…

NewsWhip opens up its history to show the social lives of stories - Marketing Land

NewsWhip tracks how stories spread on social media, a critical factor for publishers these days. To give publishers and others more insight into what content most engages readers, the Dublin, Ireland-based company has now opened up its archives for searches. Called NewsWhip Analytics, this beta…