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Holiday Creative

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Creating The Ideal Creative Atmosphere: Lessons From Web Summit - Marketing Land

…paintbrush for creativity,” and the same is true of data. By encouraging a creative culture and hiring marketers who see “every day [at work] as a holiday,” in the words of Paucek, companies can ensure that they avoid becoming so bogged down in data that they eventually have nothing creative of note…

It's a pressure-packed holiday season for retail - Marketing Land

…will disappear this holiday. Expect to see those grotesque, giant 40 percent, 50 percent, and even 60 percent off lockups in creative again. The urgency to pick up every dollar is going to dictate this year’s creative, not branding, lifestyle or any other measure of creative ingenuity. It’s not…

Video marketing prep for great holiday results - Marketing Land

…marketer, it’s unlikely you’re an army of one. So ask around for what others have seen in holiday videos that have kept them watching. What products or services need to be front-and-center, and what are creative ways to lead customers to spending money with you as as a direct result of the event?…

UK Post Office Uses Vine To Promote Holiday Specials - Marketing Land

The London Post Office is getting festive this holiday season. Partnering with Mindshare UK and Vidsy, the Post Office is engaging in a bit of crowdsourcing and asking the Vidsy community to create “Pass the Parcel” Vines which will show parcels being passed from the left side of the…

TLC's Cake Boss To Host Interactive Live-Streamed Holiday Cooking Show - Marketing Land

…Boss will host an interactive live streamed broadcast featuring Buddy Valastro who will answer viewer questions, offer holiday baking tips and give away prizes. The broadcast, Holiday Baking Live with Cake Boss, will be live streamed from the Cake Boss baking facility in New Jersey. Valastro will be…