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Marketing Day: Display ad spend, Amazon sellers report & Google Home - Marketing Land

…for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision. One Google Home device can now support up to six separate users Apr 21, 2017 by Greg Sterling The new feature, which rolls out today, enables multiple users to…

Report: Cyber Monday was the largest e-commerce day in history - Marketing Land

…to Adobe, the top retailers receiving mentions and social media buzz yesterday were: eBay Amazon Macys Walmart H&M Target Nordstrom Kohl’s Home Depot Gap The top 10 states where the most online spending occurred, between Thanksgiving and Cyber Monday, were the following: California New York…

Yelp introduces custom (local) audiences for national advertisers - Marketing Land

…if the advertiser is a retailer or brand that sells through stores. While that retailer is seeking qualified audiences — for example, The Home Depot might target a national population of US adults who have looked for landscape contractors on Yelp — it would ultimately direct users to…

Measuring Brand Perception & Strength With "This Is Not Spam" - Marketing Land

…their brand efforts against competitors. For example, in the competitive home improvement category, the TINS rate for Home Depot is over 11%, compared to Lowe’s rate of .43%. Additionally, Home Depot’s “read rate,” a more accurate way of calculating email open rates,…