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Get To Know: HootSuite's VP Of Marketing - Marketing Land

As the VP of Marketing for HootSuite, Dee Anna McPherson leads marketing strategy for the popular social media management platform. She is responsible for driving growth and building the company’s global brand. Before joining the HootSuite team, McPherson served as VP of Marketing at Yammer, where…

The 9 Step DIY Guide To Online Marketing For SMBs - Marketing Land

…others the way you want to be treated. Ask questions. Engage. Don’t push your sales agenda. Secret Tip: Use a social media dashboard like HootSuite or SproutSocial to schedule updates to all your social platforms. You’ll save a ton of time and make it look like you’re constantly on…

Hootsuite Adds Social Campaign & Contest Management To Its Platform - Marketing Land

…management firm Hootsuite announced today that it is adding the ability to manage contests, UGC galleries and other customized social campaigns. The new feature — Hootsuite Campaigns — is based on a product created by Brightkit, a Vancouver-based startup that Hootsuite has acquired (the…