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6 hot trends travel brands should watch in 2018 - Marketing Land

…groups of online searchers that ended up on OTAs. Group A was exposed to a hotel brand’s search ads on Bing, and Group B was not. It turns out searchers who were exposed to a hotel’s ads were more likely to visit the hotel brand’s property page on the OTA. For one brand in the test, people…

Yelp Adds Hotel Reservations To Its List Of Booking Services - Marketing Land

…more broadly moved to food ordering and appointment scheduling in 2013. Earlier today the company announced hotel and (of all things) winery booking through new third party relationships. Hotel bookings come courtesy of Hipmunk and winery reservations come through CellarPass. In addition to these…

Social Media Via Google Glass: Florida Agency Has An App For That - Marketing Land

…of b2 Miami Downtown Hotel (Photo courtesy Tambourine.) A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts. Tambourine, a Florida-based agency that specializes in hotel and tourism-related…

3 ways social intelligence shapes hospitality marketing - Marketing Land

…the travel and hotel industry, below are three ways social media insights can be used to shape hospitality marketing. 1. Understand who your travelers are Guests at an economy hotel are often a different crowd from those at extended-stay properties or at lifestyle or boutique hotels. Understanding…