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How to Create the Ultimate Marketing Plan - Marketing Land

to understand how customers make purchase decisions before you can put the right plan in action. Join our B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience. Register today for “How to

How to personalize content for locals - Marketing Land

…on how customers view their city and its place in the national conversation. Highlight local team members Team members are most brands’ most unique assets. People tell stories numbers can’t. That isn’t to say that your local templates should give complete free rein to personality,…

How To Analyze Your Content Needs - Marketing Land

…what format, but other factors, as well, including how often, when and where to reach which target audience segment effectively. Where To Start? This might seem painfully obvious to some, but one of the most effective ways to assess content needs is to ask. Interview customers, clients and prospects…

How to make ads less adversarial - Marketing Land

…sponsored content to feed the top, middle and bottom of the buying funnel. While these platforms offer excellent exposure, there is an inherent risk of the presence of your ads resulting in a negative impression of your brand to some consumers. This article will dive into how to deliver more…

How To Sell To The Competitive Buyer - Marketing Land

…they address these two questions: How do most buyers approach a purchasing decision? How do most buyers behave during a purchase? Like my opener about the car purchase, knowing the buyer types can help you prepare your site to receive and respond to certain styles. Conversion optimization…

Instagram triples length of Story ads with carousel format - Marketing Land

…able to swipe past the ad to skip it, no matter whether they’re viewing the first post or the last. For now, brands will only be able to include up to three posts in a carousel ad within Stories, but Instagram may eventually increase the number, depending on how brands and people respond to the…

25 Business Books CMOs Are Reading This Year - Marketing Land

…the Age of Subscribers, Fans & Followers by fellow Get to Know interviewee Jeffrey Rohrs. “The book was a gift and I just love it,” said Hansen, “It speaks directly to what I am thinking about right now – how to create an interest in my company and its products, while building…

The Broken Follower Counts & Confusing Buttons Of Google+ - Marketing Land

to your Google+ page You use your most common domain (IE, don’t link your Google+ page to www.yoursite.com if, when people go there, the domain changes to drop the www prefix. In that case, link to yoursite.com without the prefix) Also be sure to check in Google Webmaster Central to see how

How To Code HTML5 Video Background In Email - Marketing Land

…one. Naturally, we wanted it to be so amazing that people couldn’t help but attend the conference to learn about the tricks we used. So, what did we decide to do? We used an HTML5 video background. That’s right: video background in an email. Click here to view the web version of the email.…

How To Leverage Community To Build A Great Brand - Marketing Land

…a great brand is top of mind for today’s best marketers. They know that to succeed in today’s competitive climate their brands need to stand for something that millions of consumers are willing to stand behind. But how exactly do you do that? A lot goes into creating a brand that is truly…