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Identity Resolution

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What's a CDP? Does your company need one? - Marketing Land

Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch…

It's Alive: The Power Of First-Party Intent Signals - Marketing Land

…own their identity graph — or their customer relationships. The marriage of audience recognition and live intent data is a powerful advantage that can supercharge your people-based marketing efforts. But it requires a disruptive technology for cross-channel identity resolution and real-time…

What is identity resolution? - Marketing Land

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI.Identity…

Adbrain ups the ante on cross-device identity - Marketing Land

…devices. Adbrain has recently upped the ante on its identity resolution solution, called Identity AI. Now, CEO Gareth Davies told me, his company is “the first identity provider to use machine learning to traverse different dimensions of identity.” “No one [else] has been able to understand how each…

Marketing Biz: Identity Capture, Link Rot & Graph Search

resolutions) including StumbleUpon layoffs, Patch’s community pivot, Advance Publications’ purchase of Pop and a new advertising hire for Bazaarvoice. New funding for Janrain and Curalate also returned attention to compelling trends for marketers to watch from social identity capture to…

LiveRamp adds third-party data to its cross-channel identity service - Marketing Land

Last October, data onboarding service LiveRamp launched IdentityLink, making its internal identity resolution service available to brands for their first-party data. IdentityLink creates “people-based marketing” profiles, which describe the activities of real people across devices and through their…

3 resolutions marketers must keep to thrive in 2018 - Marketing Land

…of customer identity solutions, marketers can now connect acquisition efforts to a larger strategy to retain customers and grow high lifetime values. By continuously recognizing customers across touch points from the moment of acquisition and beyond, marketers can build durable identity graphs for…

Without identity, retailer ad retargeting misses the mark - Marketing Land

…bought, and it can retarget shoppers with messages that actually add value to their experiences. This is retargeting driven by customer identity resolution — no longer a lower-funnel ad tactic chasing short-term gains but, rather, a long-term strategy spurring brand affinity and high-value customer…

Why MediaMath ‘unjoined’ the Ad ID Consortium - Marketing Land

…vendor-neutral effort supporting one cookie whose data can be shared. When the Ad ID Consortium was founded last year, its founding members were identity resolution provider LiveRamp and ad tech providers AppNexus and MediaMath, but MediaMath left and was soon replaced by Index Exchange. This past…