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Digital marketing in 2019: Here’s where we’re headed this year - Marketing Land

…Instagram launched its own YouTube competitor: Instagram TV (IGTV). Unlike fleeting Instagram Stories, which disappear after 24 hours, and traditional Instagram videos, which only allow users to record up to one minute, long-form IGTV content occupies a permanent home on the platform, with the…

Instagram now lets users add IGTV video 'previews' to Stories - Marketing Land

…from any IGTV video in their Stories. Announced Thursday, the video “preview” will launch the full video on IGTV when the image is clicked within the Story (example below).Why you should careThis “previews” feature is aimed at helping increase the exposure of IGTV videos via…

Is YouTube serving up more pre-roll & mid-roll video ads? - Marketing Land

…company’s aim is to drive more revenue for both YouTube and the publishers monetizing their content. With the launch of Instagram’s IGTV, making a wider space for brands and influencers, along with Facebook’s continued efforts to build out video resources and monetization…

3 things marketers should know about Facebook's Q3 earnings - Marketing Land

…those outside the U.S. and Canada and Europe. Daily usage in Europe has dropped slightly for the second consecutive quarter.Facebook Watch and IGTV challenges. Facebook’s video platform Watch is growing, on the back of a general rise in video content, but Zuckerberg noted it is well behind…