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Perfect your agency pitch: tips from an in-house marketer - Marketing Land

…details around metrics up front also indicates a level of transparency and preparedness in comparison to companies that are providing teasers in an effort to land a phone call. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors…

Is in-house marketing better than using an agency? - Marketing Land

…hand, employee turnover is a common problem in smaller businesses. Employees might be seeking more in the way of compensation and variety, so they are more likely to leave. However, in either case, hiring in-house is kind of like putting all of your eggs in one basket; if the basket’s big enough to…

From in-house to agency: how to adapt - Marketing Land

…ready to copy in. Track your time At your in-house role, depending on how attentive your manager is, you may need to keep track of what you’re working on, and when, in highly specific detail. It’s a skill that you will absolutely need if you make the switch to working in an agency. Remaining…

Google Maps Shows Edward Snowden In The White House - Marketing Land

Where’s Edward Snowden these days? According to Google Maps, not in Russia but instead residing in the White House, within “Edwards Snow Den.” The location, which Google Maps classifies as a snowboard shop, even has five reviews including one that says it’s a “great source of classified…

How to build an in-house link building team - Marketing Land

…pointing to them nor any shares. In fact, 75% of the articles randomly selected as part of the study had no external links. Getting traffic and attention through the ‘usual’ means of social media is simply not enough. You need a solid link-earning strategy in order to win. And when you…

Bringing creative in-house: 8 steps for avoiding disaster - Marketing Land

…work in-house, and that migration is now increasingly moving beyond media buying to include creative work. In fact, here at our company, we’ve seen at least half a dozen major clients in the last 12 months take meaningful steps to bring digital creative in-house. Unfortunately, many of them…

Why are marketers talking about taking agency services in-house? - Marketing Land

…safe to say we’re living through a seismic shift in the marketing ecosystem. As a result of those changes, brands and agencies are on two different trajectories. Marketers once fully trusted their agencies and looked upon them as vital partners in their success. Today they’re more apt to question…

Should you hire a mobile marketing agency or keep it in-house? - Marketing Land

…The software development kit (SDK): The SDK landscape can be overwhelming. Do you feel confident in the attribution, monetization, analytics and CRM (customer relationship management) SDKs you have in place? Yes, we have what we need. All implemented SDKs are set up correctly, and we are getting the…