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What influencer marketing can learn from PR’s history - Marketing Land

…compare likes vs. shares vs. mentions within a single platform (i.e., Facebook) itself. Influencer marketing companies and advertisers alike are trying to standardize this value, but it’s not simple. Influencer marketing presents challenges — challenges that are rooted in the complexity…

How to make a big impact with a small influencer marketing budget - Marketing Land

…or include influencers in a roundup on your site to start that relationship. Find the perfect fit After brand affinity, the second most influential aspect of a campaign affecting influencers’ rates was how well the campaign matched the influencer’s expertise. When looking for influencers, pay close…

The science of storytelling - Marketing Land

…marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence. The “why” of storytelling, however, remains elusive; we are left in the dark as to how this rediscovered messaging tool works. In…

Social media in 2018: Time to grow up or get out - Marketing Land

…feelings toward your business that help influence people when it’s time to make a buying decision. 5. Develop real influencers and strategic partnerships The lesson from the influencer marketing scandals of the past year is that using people who are influencers merely because of their follower…

2018: The year of influencer marketing for B2B brands - Marketing Land

…you can positively engage with an influencer or group of influencers and get them to talk about your company or product, you have the potential to reach the entire market. Things to look for in an influencer The process starts with identifying the right influencers. Sadly, many marketers use just…

5 storytelling triggers that spur your readers to take action - Marketing Land

…at people. In psychology, emotion is often defined as a “complex state of feeling that results in physical and psychological changes that influence thought and behavior.” Bingo. What you want your reader to do depends on what your content does to the reader. So, essentially, it’s up to you to…

Do Influence Score Services Klout, PeerIndex & Kred Deserve Clout?

…interest to most marketers. Influencer Identification, However You’d Like To Dice It The raison d’être for the influence raters is to help marketers influence the influencers, help which also funds the services. Each service offers to help select influencers appropriate to a specific…

Influencer Marketing: How Google Will Change The Game - Marketing Land

influencer support into each step of your effort. 3. Don’t Be Shallow — Pick Quality Talent The deepest relationships are often the best, and this holds true for influencer marketing. Strive to foster a deeper level of engagement with your influencers. The best type of influencer is the…