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Influencer

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How to make a big impact with a small influencer marketing budget - Marketing Land

…or include influencers in a roundup on your site to start that relationship.Find the perfect fitAfter brand affinity, the second most influential aspect of a campaign affecting influencers’ rates was how well the campaign matched the influencer’s expertise. When looking for influencers, pay close…

What influencer marketing can learn from PR’s history - Marketing Land

…compare likes vs. shares vs. mentions within a single platform (i.e., Facebook) itself. Influencer marketing companies and advertisers alike are trying to standardize this value, but it’s not simple. Influencer marketing presents challenges — challenges that are rooted in the complexity…

Social media in 2018: Time to grow up or get out - Marketing Land

…feelings toward your business that help influence people when it’s time to make a buying decision. 5. Develop real influencers and strategic partnerships The lesson from the influencer marketing scandals of the past year is that using people who are influencers merely because of their follower…

5 storytelling triggers that spur your readers to take action - Marketing Land

…at people. In psychology, emotion is often defined as a “complex state of feeling that results in physical and psychological changes that influence thought and behavior.” Bingo. What you want your reader to do depends on what your content does to the reader. So, essentially, it’s up to you to…

4 building blocks to help your brand's SEO strategy succeed - Marketing Land

…and social influencer relationships. You don’t have to wait until all your existing content is optimized to start your offsite work, but the more complete your content-optimization process is, the more SEO benefits you’ll see from your link-building and influencer efforts.Link…

MarTech Landscape: What is influencer marketing? - Marketing Land

…in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other people. Often, those influencers are…

Another survey shows brand trust affects purchase decisions - Marketing Land

…from a friend or family member, compared to a celebrity endorsement or online influencer. Only eight percent said they would buy something because a celebrity pitched it, and only 13 percent because of an influencer. How to generate trust. A key question for brands is how to generate trust. Zander…

The science of storytelling - Marketing Land

“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence.The “why” of…

2018: The year of influencer marketing for B2B brands - Marketing Land

…you can positively engage with an influencer or group of influencers and get them to talk about your company or product, you have the potential to reach the entire market. Things to look for in an influencer The process starts with identifying the right influencers. Sadly, many marketers use just…

4 things that can go wrong in an influencer campaign (and how to fix them) - Marketing Land

…well-planned influencer campaign, issues can arise. Here are a few problems that marketers may face and how to deal with them. 1. You can’t find enough perfect influencers It’s true that there are millions of bloggers and content creators out there, but it’s not always that easy to find influencers

The influence of affluence: How to leverage the 'Affluencers' - Marketing Land

…studies lately about influencer marketing. That’s because influencer marketing is the fastest-growing online marketing channel — faster than paid search, affiliate marketing and even display advertising. There are many factors in how we’ve gotten here. In search of influencers First, there’s…