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MarTech Landscape: What is influencer marketing? - Marketing Land

…in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other people. Often, those influencers are…

Influencer Marketing: How Google Will Change The Game - Marketing Land

…get these influencers to talk about my product more online?” Clearly, the lack of consumer trust in brands is another market condition that will help drive the growth of influencer marketing into a core channel. Reason #2: Google’s Debut Of A New Player — Influencer Ads The growth…

The best ads aren't ads - Marketing Land

…then the disclosure is somewhat murky. Influencer marketing Influencer marketing” — where a celebrity gets paid to mention a product or service (normally through a blog post, YouTube video or Instagram post) — has taken off. And a lot of influencers aren’t your typical celebrity who made…

Social media in 2018: Time to grow up or get out - Marketing Land

…decision. 5. Develop real influencers and strategic partnerships The lesson from the influencer marketing scandals of the past year is that using people who are influencers merely because of their follower count is a losing proposition. But that doesn’t mean influencer marketing is not valuable. The…

The influence of affluence: How to leverage the 'Affluencers' - Marketing Land

…Forbes contributor Kyle Wong defined influencer marketing as “a form of marketing that identifies and targets individuals who have influence over potential buyers.” And one of the most influential target groups has always been the affluent market. Those households with income over…

How researching B2B influencers can deliver actionable intelligence - Marketing Land

In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational trends — what are they…

Discover the link between SEO data and influencer marketing - Marketing Land

…SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for. This white paper from gShift includes: why influencer marketing should be in your mix; the link between SEO data and influencers;

Building social buzz: Our top 10 social media marketing columns of 2017 - Marketing Land

…Yet as marketers, we rely on keeping up to date with the latest social media trends in order to stay relevant. From the continued rise of live-streaming to the changing face of influencer marketing, plenty of developments surfaced in the social media space in 2017, and Marketing Land’s contributors…

8 key steps for a successful Instagram takeover - Marketing Land

…host or influencer to take over your account. A host can be any sort of social media influencer — such as a photographer, blogger, fashion guru or any industry expert who relates well to your brand. To get the best results from the Instagram takeover, these hosts and influencers for the brand…