1 - 12 of 1911

Influencer Marketing

1 - 12 of 1911
Sort by: relevance | new-to-old |old-to-new
Page  2 3 4 5 6 7 8 9 10  11>>  of 160 | Next

Marketers cautious about influencers' authenticity, per new survey - Marketing Land

…operational influencer marketing program.Why you should care. Influencer marketing has been touted as the digital age’s version of word-of-mouth, which is among the most valued and the most difficult of marketers’ options.But, as recent events show, buying endorsements by influencers, many of whom…

The best ads aren't ads - Marketing Land

…then the disclosure is somewhat murky. Influencer marketing Influencer marketing” — where a celebrity gets paid to mention a product or service (normally through a blog post, YouTube video or Instagram post) — has taken off. And a lot of influencers aren’t your typical celebrity who made…

Activating B2B influencers across earned, owned, shared & paid media - Marketing Land

…treat certain influencers like journalists. and in fact, many of your influencers will most likely fall into this category.This approach is most likely the easiest and it’s really the “entry-level” way to kick off your influencer marketing program. It works like this:Identify the right influencers.

Introducing the "Influencer Marketing Technology Landscape" - MarTech Today

…and privately funded. The five categories of influence marketing technology The folks at Lighthouse3 reviewed hundreds of technologies and cut through the vendor marketing hype to find that influencer technology is not one single, homogeneous market. It’s a fragmented industry with 133 vendors…

How researching B2B influencers can deliver actionable intelligence - Marketing Land

In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and analyze the influencers’ behaviors, media consumption and conversational trends — what are they…

8 key steps for a successful Instagram takeover - Marketing Land

…host or influencer to take over your account. A host can be any sort of social media influencer — such as a photographer, blogger, fashion guru or any industry expert who relates well to your brand. To get the best results from the Instagram takeover, these hosts and influencers for the brand…

MarTech Landscape: What is influencer marketing? - Marketing Land

…in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other people. Often, those influencers are…

Influencer Marketing: How Google Will Change The Game - Marketing Land

…get these influencers to talk about my product more online?” Clearly, the lack of consumer trust in brands is another market condition that will help drive the growth of influencer marketing into a core channel. Reason #2: Google’s Debut Of A New Player — Influencer Ads The growth…