1 - 12 of 2032

Influencer Marketing

1 - 12 of 2032
Sort by: relevance | new-to-old |old-to-new
Page  2 3 4 5 6 7 8 9 10  11>>  of 170 | Next
Related Categories: Youtube | Ad Blocking

Marketers cautious about influencers' authenticity, per new survey - Marketing Land

…operational influencer marketing program.Why you should care. Influencer marketing has been touted as the digital age’s version of word-of-mouth, which is among the most valued and the most difficult of marketers’ options.But, as recent events show, buying endorsements by influencers, many of whom…

Welcome to the next era of social media marketing - Marketing Land

…out new on-platform purchasing capabilities while brands and influencers form even tighter bonds. It’s a whole new world for social media marketers, and keeping up with the rate of change can be exhausting. As your social media marketing resource, we want to offer more than simply reporting on the…

Influencer marketing: You’re doing it all wrong - Marketing Land

…people online who appear to have vast influence based solely on numbers of fans and followers. And this is where it all went wrong. Instead of focusing on the right influencers and really digging into their audience, it became about sheer numbers. Influencer marketing has become a very misunderstood…

Introducing the "Influencer Marketing Technology Landscape" - MarTech Today

…and privately funded. The five categories of influence marketing technology The folks at Lighthouse3 reviewed hundreds of technologies and cut through the vendor marketing hype to find that influencer technology is not one single, homogeneous market. It’s a fragmented industry with 133 vendors…

The best ads aren't ads - Marketing Land

…then the disclosure is somewhat murky. Influencer marketing Influencer marketing” — where a celebrity gets paid to mention a product or service (normally through a blog post, YouTube video or Instagram post) — has taken off. And a lot of influencers aren’t your typical celebrity who made…

Influencer Marketing: How Google Will Change The Game - Marketing Land

…get these influencers to talk about my product more online?” Clearly, the lack of consumer trust in brands is another market condition that will help drive the growth of influencer marketing into a core channel. Reason #2: Google’s Debut Of A New Player — Influencer Ads The growth…

MarTech Landscape: What is influencer marketing? - Marketing Land

…in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other people. Often, those influencers are…

The A-Z guide to influencer marketing - Marketing Land

…in developing an influencer marketing program, but if you’re like most marketers and agencies, the process of searching for and courting influencers may feel daunting. In fact, 75 percent of marketers consider finding the right influencers the most challenging aspect of any influencer strategy. This…

Activating B2B influencers across earned, owned, shared & paid media - Marketing Land

…treat certain influencers like journalists. and in fact, many of your influencers will most likely fall into this category.This approach is most likely the easiest and it’s really the “entry-level” way to kick off your influencer marketing program. It works like this:Identify the right influencers.

8 key steps for a successful Instagram takeover - Marketing Land

…host or influencer to take over your account. A host can be any sort of social media influencer — such as a photographer, blogger, fashion guru or any industry expert who relates well to your brand. To get the best results from the Instagram takeover, these hosts and influencers for the brand…

How to make a big impact with a small influencer marketing budget - Marketing Land

…the influencer’s market. Make sure you specify how you will be using the images in your contract with the influencer. Otherwise, don’t count on using them everywhere.A word on gifting or free productsYour first inclination as you wade into influencer marketing might be to send influencers free…

Site Search by Site Search powered by SLI Systems