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Marketing Day: March 5, 2014 - Marketing Land

…Engine Roundtable General Internet Marketing How To Nurture Your Leads To Build Your Online Brand, www.webpresence.tv Internet Marketing Industry Innovid Selected by Atlas as Preferred Global Video Ad Platform Partner, PR Newswire OneSpot Announces Appointment of Leading Industry Experts to Board of…

Innovid teams with Tapad to target video ads at users across devices - Marketing Land

Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership announced this week with cross-device identity provider Tapad. This is the first time that Innovid has employed cross-device identification, SVP of Product Ronnie Lavi…

Twitter advertisers to get stats on video performance - Marketing Land

A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today. Innovid will be serving data analytics for ad performance on both mobile and desktop, inclusive of video views, viewability,…

Report: Connected TV impressions have grown 106% since 2016 - Marketing Land

…report from Innovid, charts the growth of CTV and offers case studies that point toward some exciting new options and capabilities for marketers. Among them is the ability to measure the impact of ads on store visits and offline sales. Growth of Impressions on Innovid Platform Innovid reports that…

Marketing Day: Mobile vertical video ads, Facebook canvas ads & more - Marketing Land

…Washington, Monday and Tuesday June 20-21st. Twitter advertisers to get stats on video performance Jun 17, 2016 by Tamar Weinberg A partnership with Innovid gives Twitter video advertisers video analytics such as views, engagement and more. Facebook makes it clearer when an Instant Article is an…

Two Helpful Add-Ons For Measuring Video Campaign Success - Marketing Land

…that can help bring clarity to how viewers engage with video ads is interactive video. Video interaction products, such as those provided by Innovid, can help a marketer combine branding and direct-response objectives, and still keep metrics distinct. Interactive video is a great way to measure…