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Instagram CPCs, CPMs drop as click-throughs continue to climb - Marketing Land

…pace of innovation by the Instagram team has been fierce. Over the past year, we’ve seen Instagram roll out numerous improvements to the core Instagram experience as well as Instagram Stories. Facebook recently announced that there are more than one billion Instagram users, and advertisers are…

Report: 40% Of Top Brands Have Adopted Instagram - Marketing Land

Thanks to Instagram’s rapid growth to over 80 million users, marketers are finally getting on board the social app. A recent study by social data & reporting company SimplyMeasured, shows that Instagram adoption is a growing trend. Of the top 100 brands, 40% are now on Instagram. The…

Instagram Story links get 15-25% swipe-through rates for brands, publishers

…of upside in cultivating an audience from Instagram, as well as on Instagram. And for Instagram, that can translate into an upper hand in its growing rivalry with Snapchat, which originated the Stories format that Instagram has copied. On Instagram, brands and publishers can drive traffic from…

Instagram Restores Blocked Accounts After "Temporary Glitch" - Marketing Land

…have access again; and no, Instagram isn’t planning a mass delete of inactive accounts. #DontDeleteMyAccount Panic On Instagram Over Account Deletion Rumor, our story yesterday, covers how some on Instagram began panicking yesterday over rumors that Instagram was going to delete accounts…

Instagram Search Arrives For Web Users - Marketing Land

Back in 2013, Instagram moved from an app-only to a full-feed experience for Web users. While users could browse accounts and their own feed, search wasn’t an option. Until today. Instagram users can now search by hashtags, locations or users. An icon will appear on the left of the query as a…

Instagram For Android: Now Accepting Sign-Ups - Marketing Land

…SXSW ’12 earlier this month. Today’s announcement came from Instagram’s official Twitter account: Want to be first in line for @instagram on #Android? Sign up here instagr.am/android/ — Instagram (@instagram) March 24, 2012 Upon clicking on the link users are taken to a vivid…

Instagram For Android (Finally) Arrives - Marketing Land

…users. Today, the app officially launched the Android version to the public on Google Play. Instagram for Android — Available Now. bit.ly/HdnnM5 — Instagram (@instagram) April 3, 2012 Until today, Instagram was only available for iPhone users or iPad users and was released in October of 2010.…

(Steve) Jobs Filmmakers Debut New Trailer On Instagram - Marketing Land

…upcoming movie, Jobs, have published a 15-second trailer on Instagram. The video, which is an edited version of the film’s official preview clip, is thought to be the first mainstream movie trailer to premiere on Instagram’s new video service. About four months ago, a six-second trailer…

How media companies are creating episodic series for Instagram Stories - Marketing Land

…Facebook-owned Instagram. Sometime last year, Bustle Editor in Chief Kate Ward saw a tweet from someone asking whether watching Snapchat Stories had replaced TV as a before-bed ritual for anyone else. “It kind of got us thinking about the experience of Snapchat Stories and eventually Instagram

Instagram Suffers Outage, #ThrowbackThursday Interrupted - Marketing Land

…message. Instagram took to Twitter to tell users it’s working on the problem: Instagram is experiencing some technical issues. We’re aware and working on a fix. — Instagram (@instagram) August 28, 2014 Postscript (Aug. 28, 5:45 p.m. Eastern): After nearly two hours of downtime, Instagram

Instagram Will Extend Ads To Canada, Australia & The UK - Marketing Land

…group of advertisers and emphasizing that it would work to avoid alienating its users. In today’s announcement, Instagram continued to stress that cautious theme: As Instagram builds its business, we’ve put our community first every step of the way. And since introducing ads last November,…