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Digital marketing in 2019: Here’s where we’re headed this year - Marketing Land

…through traditional television commercials.Instagram TVThis year, Instagram launched its own YouTube competitor: Instagram TV (IGTV). Unlike fleeting Instagram Stories, which disappear after 24 hours, and traditional Instagram videos, which only allow users to record up to one minute, long-form…

Did Lord & Taylor's Instagram Influencer Campaign Cross The Line? - Marketing Land

It was a powerful illustration of the effectiveness of influencer marketing, but did it cross the line into undue influence? Last weekend, 50 popular fashion bloggers each posted on Instagram pictures of themselves wearing an identical paisley print dress from retailer Lord & Taylor. The…

Why influencer marketing trumps influencer advertising - Marketing Land

…promoting Adidas on Instagram. Influencer advertising attracts the attention of the Federal Trade Commission. Recall that the agency fined Lord & Taylor for paying some 50 Instagram influencers thousands each to promote its Design Lab Paisley Asymmetrical dress. Influencer advertising gives you…

MarTech Landscape: What is influencer marketing? - Marketing Land

…marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other people. Often, those influencers are social media stars who have many followers on YouTube, Facebook, Twitter, Instagram and other platforms. Influencers can also be bloggers…

Influencer marketing: You’re doing it all wrong - Marketing Land

…channels? At MMI Agency, we leverage influencer networks to identify which influencers have the highest potential for reach, relevancy and resonance and ensure we have a sufficient number of influencers across digital platforms (e.g., blogs, YouTube, Instagram, Snapchat). Develop plan/influencer…

Two affiliate marketers show us inside Amazon's Influencer Program

…Facebook, Twitter, Instagram and LinkedIn. “I have just shy of [a] half-million followers across all of my social media pages,” says Granite, “I get the most engagement on YouTube, and that is the most important platform to me.” Granite says the Amazon Influencer program was…

Using influencer campaigns for real-time amplification - Marketing Land

…Which influencers do they trust? Does that combination of platform + influencer make sense as a place to amplify your campaign? For instance, Twitter tends to lend itself to live coverage, particularly with appointment television like sporting events and award shows, while Instagram works well…

FTC continues its influencer marketing crackdown with Machinima order - Marketing Land

…did not carry proper disclosures and thus were considered deceptive by the FTC. The other involved fashion retailer Lord & Taylor and Instagram influencer marketing. In the Machinima case, the company paid two YouTube gaming personalities between $15,000 and $30,000 to produce videos promoting…